Marketing: Page 2

  • A person sweeps up confetti in Times Square, where an ad for Fontainebleau is visible on a building behind them.
    Image attribution tooltip
    Adam Gray via Getty Images
    Image attribution tooltip

    Fontainebleau reveals new brand identity

    The resort, which recently opened a luxury property in Las Vegas, unveiled its new logo with an animation at the New Year’s Eve ball drop in Times Square.

    By • Jan. 4, 2024
  • NBA stars Nikola Jokić and Peyton Watson are pictured walking together
    Image attribution tooltip
    Courtesy of Expedia
    Image attribution tooltip

    Hotels.com recruits NBA stars to promote mobile app, loyalty program

    A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

    By Jessica Deyo • Dec. 20, 2023
  • Trivago brand refresh materials on mobile devices
    Image attribution tooltip
    Courtesy of Trivago
    Image attribution tooltip

    Trivago introduces brand refresh with ads localized with help from AI

    A streamlined logo and new Trivago Guy are front and center in spots that use automation to reach different markets.

    By Peter Adams • Dec. 15, 2023
  • A headshot of Mark Weinstein.
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip
    Q&A

    Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

    In an interview with Hotel Dive, Hilton CMO Mark Weinstein shares the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for hotel marketers.

    By • Nov. 29, 2023
  • Hotels guests at Hyatt's Andaz Scottsdale taking part in the property's experiential offerings.
    Image attribution tooltip
    Retrieved from Hyatt on November 29, 2023
    Image attribution tooltip

    Hyatt bets on experiential travel with Andaz marketing campaign

    Guests at Andaz’s 29 global properties will have access to unique amenities at a time when leisure travelers are seeking experiential accommodations and destinations.

    By • Nov. 29, 2023
  • Legal conferences 2023
    Image attribution tooltip
    Tzido via Getty Images
    Image attribution tooltip

    8 hotel conferences to attend in 2024

    From innovative hotel marketing strategies and technology developments to staffing solutions and sustainability initiatives, there is no shortage of hospitality industry trends for hoteliers to discuss at these top hospitality events.

    By • Updated June 10, 2024
  • Red couches in a room lined with bookshelves.
    Image attribution tooltip
    Courtesy of IHG Hotels & Resorts
    Image attribution tooltip

    InterContinental targets modern luxury travelers with ‘brand evolution’

    The global hotel brand is updating its programming and design to offer guests more culturally rich experiences.

    By • Oct. 10, 2023
  • An ad for The Ritz-Carlton juxtaposes a flower bud with a blossoming flower.
    Image attribution tooltip
    Permission granted by Marriott International Inc.
    Image attribution tooltip

    Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

    The heavily symbolic “Leave Better” pushes against hotel advertising tropes and follows a wide-ranging digital overhaul for the luxury chain.

    By Peter Adams • Sept. 27, 2023
  • A clip from an animated Airbnb ad showing three people showing up for a hotel pool day to see a slew of kids running around during what is meant to be their vacation.
    Image attribution tooltip
    Retrieved from YouTube on September 13, 2023
    Image attribution tooltip

    How Airbnb is using its marketing to transcend local rental restrictions

    As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.

    By Aaron Baar • Sept. 18, 2023
  • Two employees from different hotels hold up keys in a side-by-side comparison for a Hotels.com ad
    Image attribution tooltip
    Permission granted by Hotels.com
    Image attribution tooltip

    Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

    Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first.

    By Peter Adams • Aug. 28, 2023
  • The website for the Ritz-Carlton's New York hotel features big text reading "New York" and immersive photography.
    Image attribution tooltip
    Courtesy of Marriott International
    Image attribution tooltip

    Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

    The new website's magazine-style, mobile-friendly format includes editorial content and video components.

    By Michele Laufik • Aug. 15, 2023
  • An interior shot of the lobby at Found Miami Beach.
    Image attribution tooltip
    Courtesy of Sonder
    Image attribution tooltip

    Sonder launches first hotel collection

    The short-term rental company has created Powered by Sonder, a portfolio of boutique hotels in 13 markets.

    By • July 26, 2023
  • One influencer leans in to whisper in another's ear, as both sit on a leather couch.
    Image attribution tooltip
    Courtesy of Sonesta Hotels
    Image attribution tooltip

    Sonesta chief brand officer on building name recognition in a crowded market

    The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.”

    By • July 19, 2023
  • A photo of The Maven, a boutique hotel in Denver.
    Image attribution tooltip
    Retrieved from The Maven on June 28, 2023
    Image attribution tooltip

    Capital One expands travel perks with curated list of boutique hotels

    The company’s Lifestyle Collection builds upon the success of its first hotel offering and allows hoteliers to reach a wider range of cardholders.

    By • June 28, 2023
  • Stock image of hotel room
    Image attribution tooltip
    onurdongel via Getty Images
    Image attribution tooltip

    Hersha Hospitality Management creates luxury lifestyle division

    With the debut of the Echelon Luxury & Lifestyle division, HHM joins a list of industry players expanding in the strong-performing category.

    By • June 22, 2023
  • A collage of headshots of executives from the Cashmere ad agency
    Image attribution tooltip
    Permission granted by Cashmere
    Image attribution tooltip

    How creative agency Cashmere is winning clients like Marriott Bonvoy

    The agency is helping the hotel loyalty program reenergize the "next generation" of customers on social media.

    By Peter Adams • May 31, 2023
  • Guests standing at hotel check-in desk
    Image attribution tooltip
    Retrieved from Choice Hotels International on April 21, 2023
    Image attribution tooltip

    Choice Hotels’ Sleep Inn brand partners with hiking app AllTrails

    The collaboration provides hotel guests access to nearby trails at a time when travelers increasingly want to connect with nature.

    By • April 21, 2023
  • People sitting outside their van in the desert on a road trip.
    Image attribution tooltip

    Credit: GoUSA

    Image attribution tooltip

    Expedia Group launches ‘shoppable’ platform with inspirational travel content

    The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.

    By Michele Laufik • April 20, 2023
  • The Google logo is seen on display at the company's headquarters October 18, 2007 in Mountain View, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Google’s latest cookie alternative tests show promise — and loads of caveats

    Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.

    By Peter Adams • April 18, 2023
  • A mural by Phoebe Cornog at 740 W Randolph Street in Chicago’s West Loop as part of Tripadvisor and the San Diego Tourism Authority's "The Sunny Side of Things" campaign.
    Image attribution tooltip
    Courtesy of Tripadvisor
    Image attribution tooltip

    Tripadvisor pairs AR with street murals to promote San Diego

    The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.

    By Aaron Baar • April 7, 2023
  • Skiers in line in the snow in front a Club Med resort
    Image attribution tooltip
    "Club Med Arc 1600" by DimiTalen is licensed under CC BY 1.0
    Image attribution tooltip

    Club Med unveils new brand identity and sustainability efforts

    The all-inclusive resort company says it plans to eliminate single-use plastics, improve energy management and support cultural preservation over the next two years.

    By Michele Laufik • April 6, 2023
  • Honey is drizzled over a pizza.
    Image attribution tooltip
    Courtesy of The Kraft Heinz Company
    Image attribution tooltip

    Kraft Heinz goes luxe with immersive hotel integrations

    To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences. 

    By Sara Karlovitch • Feb. 23, 2023
  • Kaley Cuoco and a cast of characters stand in front of a tropical beach background in a Priceline ad.
    Image attribution tooltip
    Retrieved from Priceline on February 09, 2023
    Image attribution tooltip

    Priceline hides travel deals in digital ads running around Super Bowl LVII

    Pre-game spots are complemented by interactive videos that access over $5 million in offers as the travel marketer ramps up a new brand platform.

    By Peter Adams • Feb. 9, 2023
  • Business owners can easily register for Business Connect at the self-service website and begin customizing their presence across Apple apps.
    Image attribution tooltip
    Retrieved from Apple on January 19, 2023
    Image attribution tooltip

    Apple launches Business Connect, names partners as advertising ambitions intensify

    The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

    By Aaron Baar • Jan. 19, 2023