Hotel restaurants use storytelling, immersive experiences to draw repeat guests

Successful concepts center narratives, offer signature experiences and are well-attuned to changing customer tastes, experts say.

By Brian Martucci • July 15, 2024

Hotels must evolve to cater to today’s luxury traveler

The luxury travel codes have changed, and hotels need to recognize them to stay on top of them.

By Jay Schwartz • June 24, 2024

Marriott teams up with Starbucks in latest loyalty play

Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee, as Marriott expands offerings for its 203 million members.

By Noelle Mateer • June 20, 2024

PRG Hospitality Group rebrands to Common Thread Hotels

The move reflects a new company ethos for the boutique hotel operator.

By Noelle Mateer • June 18, 2024

How a TikTok ban could impact hotel marketing efforts

Hospitality industry pros share what hotels stand to lose from a potential ban as well as alternative hotel marketing strategies to consider.

By Jenna Graber • June 18, 2024

Tripadvisor, Mars Petcare team to solve pet owners’ travel headaches

As part of the partnership, Tripadvisor debuted a new award category recognizing the world’s most pet-friendly hotels.

By Peter Adams • May 21, 2024

Hard Rock rolls out global loyalty program across hotels, retail, casinos

In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits, which span Hard Rock property types.

By Noelle Mateer • May 9, 2024

The Gen Z traveler has landed: Here’s what the numbers say

With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

By Sara Karlovitch • May 3, 2024

Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

By Noelle Mateer • April 11, 2024

Wyndham appoints CIO Scott Strickland as chief commercial officer

Heading a newly created commercial organization, the company veteran will focus on Wyndham’s technology strategy and oversee global sales, revenue generation, marketing and loyalty.

By Jenna Graber • April 9, 2024

Hilton’s Hampton launches rebrand, refreshed prototype

A new visual identity and optimized hotel design are intended to position Hampton for “the next era of travel,” the hotel company said.

By Noelle Mateer • March 20, 2024

Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

By Aaron Baar • Feb. 20, 2024

4 ways hoteliers can optimize loyalty

Hotel loyalty programs are not just a tool for customer retention — they are a strategic asset that can significantly contribute to RevPAR.

By Mo Chaar • Feb. 12, 2024

Booking.com campaign taps Tina Fey to promote ‘travel alter-egos’

The ads showcase the various personas travelers have while on vacation, mirroring aspects of a recent Choice Hotels marketing campaign.

By Jenna Graber • Feb. 6, 2024

Hilton checks in to Paris Hilton’s Roblox world for loyalty push

Users can earn real-world Hilton Honors perks in the metaverse as part of a campaign that recreated an ad using the platform’s avatars.

By Chris Kelly • Jan. 23, 2024

Hotels.com is a ‘matchmaker’ in new global ad campaign

The ads highlight the online travel agency’s mobile app.

By Noelle Mateer • Jan. 19, 2024

Choice Hotels CMO talks the brand’s largest marketing campaign to date

The hotel company’s latest campaign — starring Keegan-Michael Key — highlights Choice's growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.

By Jenna Graber • Jan. 8, 2024

Fontainebleau reveals new brand identity

The resort, which recently opened a luxury property in Las Vegas, unveiled its new logo with an animation at the New Year’s Eve ball drop in Times Square.

By Noelle Mateer • Jan. 4, 2024

Hotels.com recruits NBA stars to promote mobile app, loyalty program

A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

By Jessica Deyo • Dec. 20, 2023

Trivago introduces brand refresh with ads localized with help from AI

A streamlined logo and new Trivago Guy are front and center in spots that use automation to reach different markets.

By Peter Adams • Dec. 15, 2023

Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

In an interview with Hotel Dive, Hilton CMO Mark Weinstein shares the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for hotel marketers.

By Noelle Mateer • Nov. 29, 2023

Hyatt bets on experiential travel with Andaz marketing campaign

Guests at Andaz’s 29 global properties will have access to unique amenities at a time when leisure travelers are seeking experiential accommodations and destinations.

By Jenna Graber • Nov. 29, 2023

8 hotel conferences to attend in 2024

From innovative hotel marketing strategies and technology developments to staffing solutions and sustainability initiatives, there is no shortage of hospitality industry trends for hoteliers to discuss at these top hospitality events.

By Jenna Graber • Updated June 10, 2024

InterContinental targets modern luxury travelers with ‘brand evolution’

The global hotel brand is updating its programming and design to offer guests more culturally rich experiences.

By Noelle Mateer • Oct. 10, 2023

Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

The heavily symbolic “Leave Better” pushes against hotel advertising tropes and follows a wide-ranging digital overhaul for the luxury chain.

By Peter Adams • Sept. 27, 2023