Marketing
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Courtesy of Renaissance Orlando Resort and Spa
Marriott’s Renaissance brand debuts locally sourced digital marketplace
The global platform, R Finds, aims to create meaningful experiences for guests, who increasingly seek engagement with the culture of their destination.
By Jenna Walters • Nov. 20, 2024 -
Permission granted by Hannah Corcoran, Representative for Graduate Hotels
Deep DiveBeyond school colors: How college-town hotel amenities draw guests
As guest preferences change and higher education edges into an uncertain future, campus-adjacent hotels are getting creative to attract students, families and fans.
By Brian Martucci • Oct. 28, 2024 -
Courtesy of Wyndham Hotels & Resorts
Wyndham taps Havas as integrated agency of record across creative, media
Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.
By Aaron Baar • Oct. 9, 2024 -
andreswd via Getty Images
Top hospitality conferences to attend in 2025
Learn more about the future of the hospitality industry — from hotel marketing strategies to construction financing to staffing solutions — at these can't-miss events for hotel leaders.
By Noelle Mateer • Oct. 1, 2024 -
Courtesy of Kempinski
From lotions to linens: How hotel marketplaces can boost guest loyalty
Advanced data analytics makes it easier for hotels to sell in-room products and win repeat customers.
By Shefali Kapadia • Sept. 26, 2024 -
Courtesy of Crescent Hotels & Resorts
Crescent appoints Vanessa Claspill as chief commercial officer
The 20-year industry veteran succeeds Dawn Gallagher, who was recently promoted to Crescent’s president of hospitality.
By Jenna Walters • Aug. 27, 2024 -
Courtesy of Choice Hotels International
Choice Hotels taps creative, digital agencies for ‘next level’ marketing play
Along with new partners Dentsu X and 72andSunny, Choice sets up strategy for the remainder of 2024 and plots a 2025 campaign, in addition to loyalty enhancements.
By Jenna Walters • Aug. 14, 2024 -
Buda Mendes via Getty Images
OpinionHow hotels can leverage AI to boost brand awareness
Technology can help hotels glean important data from their online content, but hotel marketers need to keep ethics at the forefront.
By Andrew Fingerman • July 22, 2024 -
Courtesy of Hilton
Hotel restaurants use storytelling, immersive experiences to draw repeat guests
Successful concepts center narratives, offer signature experiences and are well-attuned to changing customer tastes, experts say.
By Brian Martucci • July 15, 2024 -
davit85 via Getty Images
OpinionHotels must evolve to cater to today’s luxury traveler
The luxury travel codes have changed, and hotels need to recognize them to stay on top of them.
By Jay Schwartz • June 24, 2024 -
Courtesy of Marriott International
Marriott teams up with Starbucks in latest loyalty play
Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee, as Marriott expands offerings for its 203 million members.
By Noelle Mateer • June 20, 2024 -
Courtesy of Common Thread Hotels
PRG Hospitality Group rebrands to Common Thread Hotels
The move reflects a new company ethos for the boutique hotel operator.
By Noelle Mateer • June 18, 2024 -
Dan Kitwood via Getty Images
How a TikTok ban could impact hotel marketing efforts
Hospitality industry pros share what hotels stand to lose from a potential ban as well as alternative hotel marketing strategies to consider.
By Jenna Walters • June 18, 2024 -
Courtesy of Mars
Tripadvisor, Mars Petcare team to solve pet owners’ travel headaches
As part of the partnership, Tripadvisor debuted a new award category recognizing the world’s most pet-friendly hotels.
By Peter Adams • May 21, 2024 -
Courtesy of Hard Rock International
Hard Rock rolls out global loyalty program across hotels, retail, casinos
In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits, which span Hard Rock property types.
By Noelle Mateer • May 9, 2024 -
Spencer Platt via Getty Images
The Gen Z traveler has landed: Here’s what the numbers say
With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.
By Sara Karlovitch • May 3, 2024 -
Jamie McCarthy via Getty Images
Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign
The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.
By Noelle Mateer • April 11, 2024 -
Courtesy of Wyndham Hotels & Resorts
Wyndham appoints CIO Scott Strickland as chief commercial officer
Heading a newly created commercial organization, the company veteran will focus on Wyndham’s technology strategy and oversee global sales, revenue generation, marketing and loyalty.
By Jenna Walters • April 9, 2024 -
Courtesy of Hilton
Hilton’s Hampton launches rebrand, refreshed prototype
A new visual identity and optimized hotel design are intended to position Hampton for “the next era of travel,” the hotel company said.
By Noelle Mateer • March 20, 2024 -
Courtesy of Marriott
Marriott Bonvoy joins March Madness craze to celebrate game-day rituals
The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans.
By Aaron Baar • Feb. 20, 2024 -
Ziga Plahutar via Getty Images
Opinion4 ways hoteliers can optimize loyalty
Hotel loyalty programs are not just a tool for customer retention — they are a strategic asset that can significantly contribute to RevPAR.
By Mo Chaar • Feb. 12, 2024 -
Retrieved from Booking.com on February 06, 2024
Booking.com campaign taps Tina Fey to promote ‘travel alter-egos’
The ads showcase the various personas travelers have while on vacation, mirroring aspects of a recent Choice Hotels marketing campaign.
By Jenna Walters • Feb. 6, 2024 -
Courtesy of 11:11 Media
Hilton checks in to Paris Hilton’s Roblox world for loyalty push
Users can earn real-world Hilton Honors perks in the metaverse as part of a campaign that recreated an ad using the platform’s avatars.
By Chris Kelly • Jan. 23, 2024 -
Courtesy of Hotels.com
Hotels.com is a ‘matchmaker’ in new global ad campaign
The ads highlight the online travel agency’s mobile app.
By Noelle Mateer • Jan. 19, 2024 -
Permission granted by Choice Hotels International
Choice Hotels CMO talks the brand’s largest marketing campaign to date
The hotel company’s latest campaign — starring Keegan-Michael Key — highlights Choice's growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.
By Jenna Walters • Jan. 8, 2024
