Consumer Trends


  • Travelers hold rolling suitcases.
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    Kevin Dietsch via Getty Images
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    Holiday travelers less concerned about hotel prices

    Americans traveling for this year’s holiday season are increasingly tech-savvy, and many will leverage loyalty to cut down on costs, according to PwC’s Holiday Outlook 2024.

    By Oct. 4, 2024
  • A camper van in the desert.
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    Courtesy of Hilton
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    Hilton says ‘travel maximizing’ will be 2025’s leading trend

    Next year’s trends include “slow travel,” digital detoxes, sports tourism, sober-curious trips and more as hotel guests seek “high-impact” experiences.

    By Oct. 1, 2024
  • Two hikers walk along a trail.
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    AscentXmedia via Getty Images
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    Western US mountain properties see stronger fall and winter bookings: DestiMetrics

    Properties across Colorado, Utah, California, Nevada, Wyoming, Montana and Idaho reported a stable summer, a trend expected to lead into a prosperous end of year.

    By Michele Laufik • Sept. 26, 2024
  • Silhouettes of travelers are seen in an airport terminal.
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    Drew Angerer via Getty Images
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    Growth of travel prices slows amid cooling inflation

    Lodging prices in August, however, were up 2% month on month, according to the U.S. Travel Association's Travel Price Index.

    By Sept. 16, 2024
  • The exterior of Arthur Ashe stadium.
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    mizoula via Getty Images
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    US Open boosts NYC events volume, hotel rates

    Though Las Vegas remained the top market for year-on-year events growth in August, sports events gave New York a “substantial” lift, per Knowland.

    By Sept. 11, 2024
  • An image of Hyatt's Dreams Curacao Resort, Spa & Casino.
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    Courtesy of Hyatt
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    Q&A

    Hyatt brand leader talks all-inclusive strategy, global travel trends

    Melanie Benozich shares how Hyatt’s Inclusive Collection has evolved, the brand’s growth trajectory and where opportunity lies to meet changing traveler demands.

    By Sept. 9, 2024
  • Visitors walk along a beach by a hotel.
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    Mario Tama via Getty Images
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    Despite impact of wildfires, Maui leads US for average daily rates: report

    While its hotel performance has declined year over year, the Hawaiian island still commands higher room rates than any other major destination in the country, according to STR.

    By Sept. 6, 2024
  • Two women with suitcases check in with a female employee at a hotel front desk.
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    FG Trade Latin via Getty Images
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    Guest satisfaction up at hotels run by third-party management: J.D. Power

    Davidson Hospitality Group had the highest satisfaction scores of other large hospitality management companies, whose hotels are outperforming independently operated ones.

    By Sept. 4, 2024
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    sandsun via Getty Images
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    US led record global hotel pipeline in Q2 with most projects: report

    The U.S. beat China with a record 6,095 hotel pipeline projects, and upper-tier chain scales “dominated” in the second quarter of 2024, according to Lodging Econometrics.

    By Aug. 23, 2024
  • Hyatt will acquire Standard International and its affiliated brands, assuming a hotel portfolio including The Standard, High Line in New York City.
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    Jason Kempin via Getty Images
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    Deep Dive

    ‘Lifestyle wars’ ramp up as hotel brands compete in crowded segment

    With its acquisition of Standard International, Hyatt continues to grow its lifestyle portfolio, but the company will have to fight competitors for resources in the saturated space.

    By Aug. 22, 2024
  • Travelers walk through an airport terminal that is displaying an American flag.
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    Scott Olson via Getty Images
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    CBRE reduces 2024 RevPAR forecast, notes challenges ahead for hotels

    Election-related events and international travel will buoy near-term RevPAR growth, but economic headwinds could pose risks for U.S. hotels.

    By Aug. 19, 2024
  • Choice Hotels opened the upscale Cambria Hotel Denver Downtown RiNo.
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    Courtesy of Choice Hotels International
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    Choice Hotels taps creative, digital agencies for ‘next level’ marketing play

    Along with new partners Dentsu X and 72andSunny, Choice sets up strategy for the remainder of 2024 and plots a 2025 campaign, in addition to loyalty enhancements.

    By Aug. 14, 2024
  • An aerial view of New York City.
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    Drew Angerer via Getty Images
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    Top trends driving US hotel investment in 2024

    Supply growth, travel demand and changes to the lending environment will guide hotel performance and investor appetite this year, according to a report from JLL.

    By Aug. 13, 2024
  • Travelers check into a hotel.
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    Anchiy via Getty Images
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    Middle-income travelers opting for shorter hotel stays, budget options: report

    When it comes to travel spending, middle-income consumers are behaving more like low-income ones — though they’re still traveling nearly as much as their higher-income counterparts, according to Morning Consult.

    By Aug. 13, 2024
  • The colorfully designed lobby at a hotel property.
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    Edwin Tan via Getty Images
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    Upper-tier hotel segments to see highest RevPAR growth in 2024-25: report

    STR and Tourism Economics maintain their hotel performance growth outlooks for each year and say changing traveler behavior will benefit higher tiers.

    By Aug. 12, 2024
  • A business traveler check into a hotel in the hotel lobby.
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    Drazen_ via Getty Images
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    Hospitality trends that drove RevPAR gains, pipeline growth in Q2

    Heightened group travel boosted revenues for several hotel companies, while conversions and extended stay remained top of mind for developers.

    By Aug. 9, 2024
  • My Place Hotels began franchising in 2014.
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    Courtesy of My Place Hotels
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    Q&A

    My Place Hotels CEO talks evolution of extended stay, breaking the mold

    With a long family history in hospitality, Ryan Rivett shares his outlook on the “desirable” extended stay segment and his strategy for My Place as it celebrates 10 years of franchising.

    By Aug. 5, 2024
  • An image of the Bellagio Las Vegas, now part of MGM Collection with Marriott Bonvoy.
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    Courtesy of Marriott International
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    Luxury, group travel in Las Vegas drove Q2 gains for MGM

    The resort operator said room rates on the books in Sin City are higher for the third quarter as well, but Formula 1 in Q4 is “off to a soft start.”

    By Aug. 1, 2024
  • A canvas tent on wooden stilts in a forest.
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    Courtesy of Under Canvas
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    Hyatt partners with Under Canvas in luxury outdoor loyalty play

    World of Hyatt members gain access to the upscale hospitality provider's 13 outdoor resorts as Hyatt bolsters its luxury portfolio.

    By July 29, 2024
  • Valencia Hotel Group acquired Cavalry Court, along with another boutique hotel in College Station, Texas.
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    Courtesy of Valencia Hotel Group
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    Valencia Hotel Group makes college town play with Texas acquisitions

    The two boutique College Station deals come as more hotel players eye growth opportunities in “stable” university-supported markets across the U.S.

    By July 24, 2024
  • The Phoenix metropolitan area has seen growing hotel occupancy, ADR and RevPAR in recent years driven by strong travel fundamentals.
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    dszc via Getty Images
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    Deep Dive // Hot Markets

    Market Spotlight: Phoenix

    Sports tourism and a flourishing manufacturing sector are driving hotel performance gains as well as investor and developer activity in the metro area.

    By July 16, 2024
  • An aerial view of high rises in Miami.
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    Art Wager via Getty Images
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    US lodging prices fell in June

    Prices across economic sectors are easing, with travel costs leading the way, according to the U.S. Travel Association’s monthly Travel Price Index.

    By July 16, 2024
  • A hand pours sauce on a cut of fish.
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    Courtesy of Hilton
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    Hotel restaurants use storytelling, immersive experiences to draw repeat guests

    Successful concepts center narratives, offer signature experiences and are well-attuned to changing customer tastes, experts say.

    By Brian Martucci • July 15, 2024
  • HotelsHero, the AI-powered luggage storage management system, launched in May.
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    Courtesy of HotelsHero
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    Hotel Tech-in: The AI-powered system safely storing guest luggage

    The recently launched HotelsHero stores guests’ baggage on-property without lockers or added costs for hoteliers.

    By June 27, 2024
  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
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    Dan Kitwood via Getty Images
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    How a TikTok ban could impact hotel marketing efforts

    Hospitality industry pros share what hotels stand to lose from a potential ban as well as alternative hotel marketing strategies to consider.

    By June 18, 2024