Brands

  • The exterior of a hotel building in Charleston, South Carolina.
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    Courtesy of Bittoni Architects
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    Aspen One brings Limelight Hotels to East Coast amid brand expansion

    Limelight Charleston will open in South Carolina as the brand targets premium, high-barrier-to-entry leisure markets across the U.S.

    By • July 2, 2025
  • An aerial image of Hyatt Zilara Cap Cana.
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    Courtesy of Hyatt
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    Hyatt offloads Playa real estate in $2B sale to Tortuga Resorts

    The transaction, which aligns with Hyatt’s asset-light strategy, comes less than two weeks after the hotel giant acquired Playa Hotels & Resorts’ 15 all-inclusive assets.

    By • June 30, 2025
  • A rendering shows the vision for two residential towers in Beverly Hills, California.
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    Courtesy of Foster + Partners & Kerry Hill Architects
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    $5B One Beverly Hills hotel-anchored project moves forward

    New York City-based Turner Construction has been doing overall site management since last year’s groundbreaking at the development, which will include a full facelift of the iconic Beverly Hilton.

    By Joe Bousquin • June 30, 2025
  • An aerial view shows Walt Disney World Resort in Orlando, Florida.
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    Joe Raedle via Getty Images
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    Deep Dive

    Market Spotlight: Orlando

    Theme parks, corporate conferences and sporting events continue to drive tourists to the central Florida metro — and hotels are benefiting, pros from JLL, IHG and more shared.

    By • June 30, 2025
  • An exterior rendering of The Avenir mixed-used development in New York City.
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    Courtesy of Silverstein Properties / Binyan Studios
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    Destination by Hyatt hotel to anchor NYC casino-bid project

    Hyatt entered a letter of intent to operate a 1,000-key luxury hotel at The Avenir, Silverstein Properties’ mixed-use development vying for gaming rights in the city.

    By • June 25, 2025
  • The inside of a Mint House apartment-style hotel unit at 1010 Vermont in Washington, D.C.
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    Courtesy of Mint House
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    Mint House opens Washington, DC, aparthotel amid expansion

    With the 85-unit office-to-hotel conversion, the operator grows its portfolio of apartment-style accommodations in a new, “dynamic” market.

    By • June 25, 2025
  • Suffolk projec team works on the Silver Corridor portion of the project
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    Permission granted by Suffolk
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    On site: Checking in at the Waldorf Astoria’s $2B renovation

    Boston-based Suffolk plans to complete the hotel portion of the restoration at the iconic New York City landmark later this year, according to the contractor.

    By Sebastian Obando • June 24, 2025
  • Choice Hotels Vice President Nandika Suri speaks during a Hotel Dive fireside chat on hotel loyalty.
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    Jenna Graber / Hotel Dive

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    How hotels can attract and retain loyalty members

    Choice Hotels’ Nandika Suri shared why experiences are important to today’s travelers and how brand partnerships can enhance a loyalty program’s value.

    By • June 23, 2025
  • An aerial image of Hyatt Ziva Rose Hall
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    Courtesy of Hyatt
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    Hyatt completes $2.6B acquisition of Playa Hotels & Resorts

    The deal expands Hyatt’s all-inclusive portfolio by 15 resorts spanning Mexico, the Dominican Republic and Jamaica.

    By • June 18, 2025
  • The logo of a Marriott hotel
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    Brandon Bell/Getty Images via Getty Images
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    FTC grants antitrust approval for Marriott-CitizenM acquisition

    The decision moves forward the $355 million lifestyle tie-up, which will bring CitizenM’s global portfolio of hotels under Marriott’s system.

    By • June 18, 2025
  • The lobby of the newly opened Canopy by Hilton in Nashville.
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    Courtesy of Hilton
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    Hilton brings Canopy brand to booming Nashville market

    The 181-room Canopy by Hilton Nashville the Gulch opens as Hilton pushes growth in the lifestyle segment and the Tennessee city experiences record hotel development.

    By • June 18, 2025
  • My Place Hotels began franchising in 2014.
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    Courtesy of My Place Hotels
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    Q&A

    Loyalty lessons learned: Retiring hotel exec looks back on 40 years

    My Place Hotels VP of Brand Loyalty Irene Roberts shares how hotel loyalty programs and guest preferences evolved during her career and forecasts impactful trends in the space.

    By • June 16, 2025
  • The inside of The Wildbirch Hotel in Anchorage, Alaska.
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    Courtesy of Hyatt
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    Hyatt opens lifestyle hotel in Alaska under JdV brand

    With The Wildbirch Hotel in Anchorage, Hyatt expands its lifestyle portfolio to a new market amid broader segment growth.

    By • June 13, 2025
  • The sign reads "howdy stranger yonder is Jackson Hole, last of the old west. On top of Teton Pass Wyoming
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    TenleyThompson via Getty Images
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    Castle Peak secures $315M to grow outdoors-focused Trailborn brand

    The investment firm closed its second real estate vehicle, slated to fund Trailborn’s expansion to top leisure destinations amid changing travel demand.

    By • June 13, 2025
  • Taxis parked in front of a Manhattan hotel in the rain.
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    Alexandra Scott via Getty Images
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    Top takeaways from 2025’s NYC hospitality investment conferences

    Hotel leaders and CEOs talked economics, brands, development and more at last week’s NYU International Hospitality Investment Forum and the Boutique Hotel Investment Conference.

    By • June 12, 2025
  • A women lays out by a hotel pool.
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham launches ad campaign in latest loyalty play

    “Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty membership.

    By • June 11, 2025
  • Downtown New Orleans.
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    f11photo via Getty Images
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    Sunstone offloads New Orleans Hilton for $47M

    The real estate investment trust still has a JW Marriott hotel operating in the market, which benefits from robust tourism, per CEO Bryan Giglia.

    By • June 11, 2025
  • Four Seasons Resort and Private Residences Deer Valley is coming to Park City, Utah.
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    Courtesy of Four Seasons
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    Deep Dive

    Après ski appeal: Utah’s revamped Deer Valley draws top hotel brands

    Grand Hyatt, Canopy by Hilton, Four Seasons and more make up a diverse hotel ecosystem catering to more than just skiers at Deer Valley East Village near Park City.

    By • June 9, 2025
  • Wyndham Hotels & Resorts opened the inaugural Echo Suites hotel in Spartanburg, South Carolina.
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    Courtesy of Wyndham Hotels & Resorts
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    Hotel players bullish on brand opportunities, extended stay

    Owners and developers remain optimistic about growing their portfolios over the next five years despite mounting economic uncertainty, per Wyndham’s Hotel Owner Trends Report.

    By • June 6, 2025
  • The lobby of 1 Hotel Seattle.
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    Courtesy of Starwood Hotels/Mikkel Vang
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    Starwood Hotels development chief talks brand revival, growth opportunities

    CDO Abhay Bakaya said at the 2025 Boutique Hotel Investment Conference that the company plans to have around 50 hotels open by 2030.

    By • June 5, 2025
  • Four Seasons Hotel and Residences Charleston is coming to the South Carolina city.
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    Courtesy of Four Seasons
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    Four Seasons bets on burgeoning South Carolina leisure destination

    The luxury hospitality brand will bring a hotel and branded residences to Charleston, which saw a spike in visitor numbers and spending last year.

    By • June 5, 2025
  • Barbara Muckermann, CEO of Europe’s Kempinski Group, onstage during a panel at 2025's NYU International Hospitality Investment Forum.
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    Matt Rickman/Questex

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    Hotel leaders talk value — and challenges — of proliferating brands

    At the NYU International Hospitality Investment Forum, executives and CEOs from Hyatt, G6 Hospitality, Hilton and more shared thoughts on how brands can drive growth, not confusion.

    By • June 4, 2025
  • CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott spoke at an NYU International Hospitality Investment Forum panel.
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    Matt Rickman/Questex

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    Hotel CEOs on the ‘human need’ for travel in the face of uncertainty

    CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott shared hospitality’s top growth opportunities at the NYU International Hospitality Investment Forum.

    By • June 3, 2025
  • Marriott International opened the first StudioRes extended stay hotel in Fort Myers, Florida.
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    Courtesy of Marriott International
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    Marriott opens inaugural StudioRes amid focused midscale growth

    The Florida extended stay hotel marks a milestone for Marriott as it fortifies its U.S. midscale presence with City Express and a newly launched collection brand.

    By • June 3, 2025
  • Exterior of hotel
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    The image by Choice Hotels International, Inc. is licensed under CC BY-SA 4.0
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    Noble Investment Group acquires 16 WoodSpring Suites hotels

    The Atlanta-based real estate firm is no stranger to the Choice Hotels brand, having previously snapped up a multiproperty portfolio of its extended stay hotels in 2023. 

    By • May 30, 2025