Wyndham targets truckers in latest loyalty play

The hotel company debuted Recharge with Wyndham, which allows truckers to double Wyndham Rewards points on qualifying stays.

By Noelle Mateer • March 28, 2025

Accor’s Sofitel launches first TikTok marketing campaign

With its “Sofitel Encounters” video series, the luxury brand joins other hotel players using the social media platform to connect with younger generations.

By Jenna Graber • March 27, 2025

MGM expands Marriott loyalty perks as partnership outperforms expectations

MGM Rewards’ Pearl and Gold members will now enjoy special Marriott Bonvoy status as the programs strengthen their tie-up.

By Noelle Mateer • March 26, 2025

How luxury suites are evolving as revenue drivers

In the past, high-end hotel suites were often empty. Now, they’re a key part of the revenue manager’s toolkit.

By Robert Walters • March 13, 2025

Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads

The site’s campaign kicks off with a basketball-themed spot and DraftKings partnership offering hotel deals in March Madness tournament host cities.

By Jessica Deyo • March 10, 2025

How great branding makes a difference in luxury hospitality

Commitment to a strong, well-considered brand can be what separates a good hotel from a great one.

By John Schadler • Feb. 10, 2025

Meeting planners look to secondary markets to manage costs: report

Hotels in these regions have the opportunity to win business by “finding a balance between high costs and delivering an amazing customer experience,” per Cendyn and ConferenceDirect.

By Noelle Mateer • Feb. 10, 2025

Hotel industry forecast 2025: development, labor, F&B and more

Leaders in the hospitality industry shared with Hotel Dive what trends will impact hotels this year, discussing changes in everything from the regulatory environment to traveler preferences.

By Noelle Mateer , Jenna Graber • Jan. 31, 2025

How immersive brand identities power hotel design

Branded environments will be even more critical in 2025, as travelers seek unique, one-of-a-kind moments.

By Casey Scalf • Jan. 14, 2025

Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign

Actor Keegan-Michael Key returns for this year’s marketing push, which focuses on guest prioritization of experiences and aims to build brand loyalty, Noha Abdalla shares.

By Jenna Graber • Jan. 14, 2025

Top advice for hospitality industry leaders in 2025

Execs across the hotel sector share tips on how to optimize loyalty, cater to changing traveler demand, attract and retain workers, and more.

By Jenna Graber • Jan. 9, 2025

Choice Hotels forges ahead in upscale with Radisson upgrades

The hotel company unveiled new logos for three Radisson brands and teased the food and beverage and amenity enhancements slated for the year ahead.

By Jenna Graber • Jan. 7, 2025

6 hospitality industry trends to watch in 2025

Hotels will cater to multigenerational families, large groups, tech-savvy wellness travelers and cultural explorers as hotel investment and renovations ramp up.

By Noelle Mateer , Jenna Graber • Jan. 6, 2025

Travel loyalty program usage has stagnated since 2021: report

Hotel loyalty programs, specifically, are worse at drawing repeat guests than airline loyalty programs, according to Morning Consult.

By Noelle Mateer • Jan. 3, 2025

10 notable hospitality executive interviews from 2024

Throughout the year, experts from IHG, Hyatt, Accor and more talked development, sustainability and travel trends, sharing what drove hotel industry growth throughout the year.

By Jenna Graber • Dec. 10, 2024

Loyalty program partnerships are gaining popularity. Here’s why.

Coalition loyalty programs can help brands access new markets, cross promote and increase brand exposure. But implementation is challenging.

By Michael Brady • Dec. 4, 2024

Marriott’s Renaissance brand debuts locally sourced digital marketplace

The global platform, R Finds, aims to create meaningful experiences for guests, who increasingly seek engagement with the culture of their destination.

By Jenna Graber • Nov. 20, 2024

Beyond school colors: How college-town hotel amenities draw guests

As guest preferences change and higher education edges into an uncertain future, campus-adjacent hotels are getting creative to attract students, families and fans.

By Brian Martucci • Oct. 28, 2024

Wyndham taps Havas as integrated agency of record across creative, media

Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

By Aaron Baar • Oct. 9, 2024

Top hospitality conferences to attend in 2025

Learn more about the future of the hospitality industry — from hotel marketing strategies to construction financing to staffing solutions — at these can't-miss events for hotel leaders.

By Noelle Mateer • Updated Jan. 29, 2025

From lotions to linens: How hotel marketplaces can boost guest loyalty

Advanced data analytics makes it easier for hotels to sell in-room products and win repeat customers.

By Shefali Kapadia • Sept. 26, 2024

Crescent appoints Vanessa Claspill as chief commercial officer

The 20-year industry veteran succeeds Dawn Gallagher, who was recently promoted to Crescent’s president of hospitality.

By Jenna Graber • Aug. 27, 2024

Choice Hotels taps creative, digital agencies for ‘next level’ marketing play

Along with new partners Dentsu X and 72andSunny, Choice sets up strategy for the remainder of 2024 and plots a 2025 campaign, in addition to loyalty enhancements.

By Jenna Graber • Aug. 14, 2024

How hotels can leverage AI to boost brand awareness

Technology can help hotels glean important data from their online content, but hotel marketers need to keep ethics at the forefront.

By Andrew Fingerman • July 22, 2024

Hotel restaurants use storytelling, immersive experiences to draw repeat guests

Successful concepts center narratives, offer signature experiences and are well-attuned to changing customer tastes, experts say.

By Brian Martucci • July 15, 2024