How immersive brand identities power hotel design

Branded environments will be even more critical in 2025, as travelers seek unique, one-of-a-kind moments.

By Casey Scalf • Jan. 14, 2025

Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign

Actor Keegan-Michael Key returns for this year’s marketing push, which focuses on guest prioritization of experiences and aims to build brand loyalty, Noha Abdalla shares.

By Jenna Walters • Jan. 14, 2025

Top advice for hospitality industry leaders in 2025

Execs across the hotel sector share tips on how to optimize loyalty, cater to changing traveler demand, attract and retain workers, and more.

By Jenna Walters • Jan. 9, 2025

Choice Hotels forges ahead in upscale with Radisson upgrades

The hotel company unveiled new logos for three Radisson brands and teased the food and beverage and amenity enhancements slated for the year ahead.

By Jenna Walters • Jan. 7, 2025

6 hospitality industry trends to watch in 2025

Hotels will cater to multigenerational families, large groups, tech-savvy wellness travelers and cultural explorers as hotel investment and renovations ramp up.

By Noelle Mateer , Jenna Walters • Jan. 6, 2025

Travel loyalty program usage has stagnated since 2021: report

Hotel loyalty programs, specifically, are worse at drawing repeat guests than airline loyalty programs, according to Morning Consult.

By Noelle Mateer • Jan. 3, 2025

10 notable hospitality executive interviews from 2024

Throughout the year, experts from IHG, Hyatt, Accor and more talked development, sustainability and travel trends, sharing what drove hotel industry growth throughout the year.

By Jenna Walters • Dec. 10, 2024

Loyalty program partnerships are gaining popularity. Here’s why.

Coalition loyalty programs can help brands access new markets, cross promote and increase brand exposure. But implementation is challenging.

By Michael Brady • Dec. 4, 2024

Marriott’s Renaissance brand debuts locally sourced digital marketplace

The global platform, R Finds, aims to create meaningful experiences for guests, who increasingly seek engagement with the culture of their destination.

By Jenna Walters • Nov. 20, 2024

Beyond school colors: How college-town hotel amenities draw guests

As guest preferences change and higher education edges into an uncertain future, campus-adjacent hotels are getting creative to attract students, families and fans.

By Brian Martucci • Oct. 28, 2024

Wyndham taps Havas as integrated agency of record across creative, media

Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

By Aaron Baar • Oct. 9, 2024

Top hospitality conferences to attend in 2025

Learn more about the future of the hospitality industry — from hotel marketing strategies to construction financing to staffing solutions — at these can't-miss events for hotel leaders.

By Noelle Mateer • Oct. 1, 2024

From lotions to linens: How hotel marketplaces can boost guest loyalty

Advanced data analytics makes it easier for hotels to sell in-room products and win repeat customers.

By Shefali Kapadia • Sept. 26, 2024

Crescent appoints Vanessa Claspill as chief commercial officer

The 20-year industry veteran succeeds Dawn Gallagher, who was recently promoted to Crescent’s president of hospitality.

By Jenna Walters • Aug. 27, 2024

Choice Hotels taps creative, digital agencies for ‘next level’ marketing play

Along with new partners Dentsu X and 72andSunny, Choice sets up strategy for the remainder of 2024 and plots a 2025 campaign, in addition to loyalty enhancements.

By Jenna Walters • Aug. 14, 2024

How hotels can leverage AI to boost brand awareness

Technology can help hotels glean important data from their online content, but hotel marketers need to keep ethics at the forefront.

By Andrew Fingerman • July 22, 2024

Hotel restaurants use storytelling, immersive experiences to draw repeat guests

Successful concepts center narratives, offer signature experiences and are well-attuned to changing customer tastes, experts say.

By Brian Martucci • July 15, 2024

Hotels must evolve to cater to today’s luxury traveler

The luxury travel codes have changed, and hotels need to recognize them to stay on top of them.

By Jay Schwartz • June 24, 2024

Marriott teams up with Starbucks in latest loyalty play

Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee, as Marriott expands offerings for its 203 million members.

By Noelle Mateer • June 20, 2024

PRG Hospitality Group rebrands to Common Thread Hotels

The move reflects a new company ethos for the boutique hotel operator.

By Noelle Mateer • June 18, 2024

How a TikTok ban could impact hotel marketing efforts

Hospitality industry pros share what hotels stand to lose from a potential ban as well as alternative hotel marketing strategies to consider.

By Jenna Walters • June 18, 2024

Tripadvisor, Mars Petcare team to solve pet owners’ travel headaches

As part of the partnership, Tripadvisor debuted a new award category recognizing the world’s most pet-friendly hotels.

By Peter Adams • May 21, 2024

Hard Rock rolls out global loyalty program across hotels, retail, casinos

In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits, which span Hard Rock property types.

By Noelle Mateer • May 9, 2024

The Gen Z traveler has landed: Here’s what the numbers say

With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

By Sara Karlovitch • May 3, 2024

Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

By Noelle Mateer • April 11, 2024