Hotel industry forecast 2025: development, labor, F&B and more

Leaders in the hospitality industry shared with Hotel Dive what trends will impact hotels this year, discussing changes in everything from the regulatory environment to traveler preferences.

By Noelle Mateer , Jenna Walters • Jan. 31, 2025

CoStar, TE maintain 2025 US hotel growth projections — but note Trump risks

Current economic conditions are favorable for travel activity, but the new Trump administration could present challenges.

By Jenna Walters • Jan. 31, 2025

Meeting ‘maximizing’ is 2025’s biggest events trend: Hilton

In its first-ever trend report dedicated to meetings, Hilton found that event planners and attendees are seeking to make the most of their time together.

By Noelle Mateer • Jan. 29, 2025

Hotel execs talk upscale advantage of apartment-style accommodations

Hospitality industry leaders from Marriott, Reside and Mint House share how the upscale extended stay segment will evolve in 2025, including top growth markets and development strategies.

By Jenna Walters • Jan. 28, 2025

Top 3 food and beverage trends coming to hotels in 2025

Restaurant experiences turn multisensory, social media influences menus and generations connect over “newstalgic” plates in the year ahead, per Marriott’s VP of Culinary.

By Jenna Walters • Jan. 21, 2025

How immersive brand identities power hotel design

Branded environments will be even more critical in 2025, as travelers seek unique, one-of-a-kind moments.

By Casey Scalf • Jan. 14, 2025

Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign

Actor Keegan-Michael Key returns for this year’s marketing push, which focuses on guest prioritization of experiences and aims to build brand loyalty, Noha Abdalla shares.

By Jenna Walters • Jan. 14, 2025

Top advice for hospitality industry leaders in 2025

Execs across the hotel sector share tips on how to optimize loyalty, cater to changing traveler demand, attract and retain workers, and more.

By Jenna Walters • Jan. 9, 2025

Choice Hotels forges ahead in upscale with Radisson upgrades

The hotel company unveiled new logos for three Radisson brands and teased the food and beverage and amenity enhancements slated for the year ahead.

By Jenna Walters • Jan. 7, 2025

6 hospitality industry trends to watch in 2025

Hotels will cater to multigenerational families, large groups, tech-savvy wellness travelers and cultural explorers as hotel investment and renovations ramp up.

By Noelle Mateer , Jenna Walters • Jan. 6, 2025

Travel loyalty program usage has stagnated since 2021: report

Hotel loyalty programs, specifically, are worse at drawing repeat guests than airline loyalty programs, according to Morning Consult.

By Noelle Mateer • Jan. 3, 2025

Hotel Tech-in: The water filtration system reducing plastic waste

The L7 Chicago by Lotte hotel fitted each guest room sink with a water filtration system to meet guest demand for wellness-focused and sustainable offerings.

By Jenna Walters • Dec. 19, 2024

Record number of travelers expected through year-end

More than 119 million people will travel over the year-end holiday period, according to AAA, as Americans hit the road with higher trip budgets.

By Noelle Mateer • Dec. 17, 2024

Marriott plots outdoor-centric collection anchored by new brand deals

The hotel company acquired Postcard Cabins and signed a long-term agreement with Trailborn, following Hilton and Hyatt expanding in outdoor accommodations.

By Jenna Walters • Dec. 12, 2024

2024 second-highest year for Thanksgiving week hotel demand: STR

Hotel RevPAR was up 4.2% this year surrounding the Thanksgiving holiday, and occupancy was also stronger than previously projected.

By Noelle Mateer • Dec. 11, 2024

10 notable hospitality executive interviews from 2024

Throughout the year, experts from IHG, Hyatt, Accor and more talked development, sustainability and travel trends, sharing what drove hotel industry growth throughout the year.

By Jenna Walters • Dec. 10, 2024

Hotel bookings up this Christmas, buoyed by international travel

Travelers’ length of stay at U.S. hotels and booking lead time for Christmas week have also increased, according to new findings from SiteMinder.

By Jenna Walters • Dec. 10, 2024

The cocktail-forward lifestyle hotel brand set to shake things up in 2025

Midnight Auteur, from the founders of Death & Co. and Denver’s Ramble Hotel, will debut in Savannah, Georgia, featuring one key element: a bar as the focal point of its lobby.

By Jenna Walters • Dec. 3, 2024

Higher-end chain scales a bright spot amid muted 2025 hotel growth: PwC

ADR gains driven by the strength of upper-tier segments offer “a redeeming trend” for the industry, which will see muted demand growth next year.

By Jenna Walters • Nov. 26, 2024

Global hotel transaction volume reaches $42B in Q3: JLL

Strong group travel demand, impending debt maturity and other factors will catalyze hotel investment for the remainder of the year and beyond.

By Jenna Walters • Nov. 26, 2024

What hospitality providers can expect this holiday travel season

Travelers plan to take more and longer trips this holiday season, though how they travel — and what they prioritize at hotels — is changing.

By Noelle Mateer , Jenna Walters • Nov. 25, 2024

STR, Tourism Economics downgrade 2024 RevPAR growth outlook

Based on current economic conditions, upper-tier hotels will continue to drive industry performance, but the changing presidential administration could alter 2025 growth patterns.

By Jenna Walters • Nov. 21, 2024

Kid-friendly hospitality could be a $175B opportunity for hotels

Offering more amenities for children can boost hotel revenue and drive lifelong loyalty for urban luxury hotels, per Wanderland’s Kids Hospitality Report.

By Noelle Mateer • Nov. 19, 2024

Viceroy rebrand focuses on storytelling through experiences

The luxury hospitality brand is revamping its experiential offerings and growing its portfolio to new destinations.

By Jenna Walters • Nov. 14, 2024

US hotels saw ‘weaker than expected’ Q3 amid slow inbound travel recovery

RevPAR was down in the third quarter, due in part to soft leisure travel and a slow return of international visitors, according to CBRE.

By Jenna Walters • Nov. 12, 2024