Consumer Trends
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Hotel Tech-in: Marriott takes holistic wellness high-tech across luxury portfolio
Massage robots, virtual reality meditation and red-light therapy are among the technology-driven wellness treatments the hotel company is offering.
By Jenna Graber • Aug. 28, 2025 -
Deep Dive
Hospitality Market Spotlight: Savannah
The Georgia city has long been a go-to vacation destination, but an uptick in business and group travel is contributing to its growing hotel scene.
By Jenna Graber • Aug. 26, 2025 -
Retrieved from Marriott International.
Hotel investment trends to watch in the second half of 2025
Investors face hurdles from broader economic uncertainty and high interest rates, but luxury hotels and urban markets pose opportunities, per a JLL report.
By Jenna Graber • Aug. 25, 2025 -
US hotel rates lower this Labor Day weekend
Compared to last year’s holiday weekend, hotel prices are 11% cheaper, according to AAA booking data.
By Noelle Mateer • Aug. 25, 2025 -
Top trends from the hotel industry’s Q2 2025 earnings
Widespread U.S. RevPAR declines were reported, though some CEOs remained optimistic about luxury travel and group booking pace into next year.
By Jenna Graber • Aug. 18, 2025 -
Hotel performance fell short of vacation rentals in Q2
Hotels experienced RevPAR declines in all U.S. regions, while short-term rentals saw gains across most of the country, according to a Key Data report.
By Michele Laufik • Aug. 15, 2025 -
Opinion
Why hotels should adopt a local-first approach
As international tourism numbers slump this year, hotel owners should aim to attract regional guests with dynamic technology and curated experiences.
By Jamey King • Aug. 15, 2025 -
Q&A
How a boutique hotel owner rebranded to Hyatt following Standard deal
Hotel Genevieve in Louisville, Kentucky, ditched its Bunkhouse roots for JdV by Hyatt, gaining distribution and loyalty perks as Hyatt fine-tunes its lifestyle growth strategy.
By Jenna Graber • Aug. 14, 2025 -
Hotel CEOs weigh in on widespread US RevPAR declines
Decreased government spending, a lack of international inbound travel and broader economic uncertainty had a noticeable impact on Q2 earnings results.
By Jenna Graber • Aug. 13, 2025 -
Retrieved from @amaya/TikTok on August 11, 2025Column
Sociable: TikTok launches simplified affiliate program for hotel promotions
Called “TikTok Go,” the program lets creators tag their location to earn commissions.
By Andrew Hutchinson • Aug. 13, 2025 -
As hotel loyalty programs lose value, could AI come to the rescue?
An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.
By Michele Laufik • Aug. 11, 2025 -
US hotel growth forecast downgraded — again
CoStar and Tourism Economics lowered growth outlooks for 2025 and 2026 demand, RevPAR and ADR amid “continued underperformance and elevated macroeconomic concerns.”
By Noelle Mateer • Aug. 11, 2025 -
Choice Hotels regards international markets as US RevPAR softens
On the heels of domestic RevPAR declines in Q2, CEO Patrick Pacious touts growth via an acquisition of the remaining interest of Choice Hotels Canada.
By Jenna Graber • Aug. 6, 2025 -
Marriott’s US RevPAR flat after Q2 booking, demand declines
CEO Anthony Capuano attributed the stagnant year-over-year performance to weaker select service demand driven by reduced government and group travel.
By Jenna Graber • Aug. 5, 2025 -
Economic uncertainty ‘reshaping deal-making’ as travel and tourism M&A slows
Subdued deal activity in the first half of 2025, amid an inbound international tourism slump in the U.S., will lead investors to adjust their strategies, per GlobalData’s lead analyst.
By Jenna Graber • Aug. 4, 2025 -
Opinion
How extended stay hotels can design for higher-end travelers
Boutique and luxury hospitality is the new frontier for extended stay hotels, which are adapting to meet guest demand.
By Lisa A. Haude • July 21, 2025 -
Wyndham, Grubhub partner on food delivery to 6K hotels
Through the collaboration, guests staying across Wyndham’s entire U.S. portfolio will have access to online ordering and added perks like free delivery.
By Jenna Graber • July 18, 2025 -
Hotel room amenities, tech boost guest satisfaction: J.D. Power
Despite record room rates, U.S. hotel guests across every segment feel they are getting a greater value for their stays, thanks in part to in-room features.
By Jenna Graber • July 15, 2025 -
Hospitality industry leaders’ top tips for navigating 2025
In the first half of this year, pros shared advice on hotel safety, sustainability, design, customer experience and more.
By Jenna Graber • July 14, 2025 -
Opinion
Why family-friendly services are a key differentiator for hotels
Successfully targeting families can convert multiple generations of travelers into returning guests, creating long-term loyalty.
By Ayana Rodriguez • July 7, 2025 -
A record 72M Americans projected to travel for July 4 holiday
Domestic trips for the week of Independence Day are slated to rise 2.4% year on year, despite some economic headwinds.
By Noelle Mateer • June 30, 2025 -
Deep Dive
Market Spotlight: Orlando
Theme parks, corporate conferences and sporting events continue to drive tourists to the central Florida metro — and hotels are benefiting, pros from JLL, IHG and more shared.
By Jenna Graber • June 30, 2025 -
Consumers shift spending to brands with more value for the price: report
Amid ongoing economic uncertainty, hotels that offer merely low prices could lose out to competitors that are perceived to have more value, per Deloitte.
By Noelle Mateer • June 27, 2025 -
Hospitality M&A stalled in H1 amid economic uncertainty: PwC
Dealmakers are reassessing growth strategies in light of volatile capital markets, trade policy shifts and dampened consumer sentiment this year.
By Jenna Graber • June 27, 2025 -
Hotel bookings for FIFA Club World Cup uneven across host cities: STR
Geopolitical headwinds and later booking windows could be affecting hotels near the tournament, a precursor to next year’s World Cup.
By Noelle Mateer • June 23, 2025