Consumer Trends

  • Fans in yellow and blue cheer on their team.
    Image attribution tooltip
    Courtesy of FIFA Media Hub
    Image attribution tooltip

    Hotel bookings for FIFA Club World Cup uneven across host cities: STR

    Geopolitical headwinds and later booking windows could be affecting hotels near the tournament, a precursor to next year’s World Cup.

    By • June 23, 2025
  • Choice Hotels Vice President Nandika Suri speaks during a Hotel Dive fireside chat on hotel loyalty.
    Image attribution tooltip

    Jenna Graber / Hotel Dive

    Image attribution tooltip

    How hotels can attract and retain loyalty members

    Choice Hotels’ Nandika Suri shared why experiences are important to today’s travelers and how brand partnerships can enhance a loyalty program’s value.

    By • June 23, 2025
  • A small lake surrounded by mountains
    Image attribution tooltip
    Cavan Images via Getty Images
    Image attribution tooltip

    International tourism slump hits Western US mountain destinations

    International bookings declined across the region last month, per new data from DestiMetrics, and July and August are “clearly underperforming.”

    By • June 18, 2025
  • My Place Hotels began franchising in 2014.
    Image attribution tooltip
    Courtesy of My Place Hotels
    Image attribution tooltip
    Q&A

    Loyalty lessons learned: Retiring hotel exec looks back on 40 years

    My Place Hotels VP of Brand Loyalty Irene Roberts shares how hotel loyalty programs and guest preferences evolved during her career and forecasts impactful trends in the space.

    By • June 16, 2025
  • The sign reads "howdy stranger yonder is Jackson Hole, last of the old west. On top of Teton Pass Wyoming
    Image attribution tooltip
    TenleyThompson via Getty Images
    Image attribution tooltip

    Castle Peak secures $315M to grow outdoors-focused Trailborn brand

    The investment firm closed its second real estate vehicle, slated to fund Trailborn’s expansion to top leisure destinations amid changing travel demand.

    By • June 13, 2025
  • A man stands at a bar checking out.
    Image attribution tooltip
    NoSystem images via Getty Images
    Image attribution tooltip

    How will hotel F&B fare against tariffs? CEOs weigh in.

    Food and beverage costs are slated to increase as dining and bar patron levels drop, experts, including the head of the National Restaurant Association, share.

    By • June 11, 2025
  • Four Seasons Resort and Private Residences Deer Valley is coming to Park City, Utah.
    Image attribution tooltip
    Courtesy of Four Seasons
    Image attribution tooltip
    Deep Dive

    Après ski appeal: Utah’s revamped Deer Valley draws top hotel brands

    Grand Hyatt, Canopy by Hilton, Four Seasons and more make up a diverse hotel ecosystem catering to more than just skiers at Deer Valley East Village near Park City.

    By • June 9, 2025
  • Four Seasons Hotel and Residences Charleston is coming to the South Carolina city.
    Image attribution tooltip
    Courtesy of Four Seasons
    Image attribution tooltip

    Four Seasons bets on burgeoning South Carolina leisure destination

    The luxury hospitality brand will bring a hotel and branded residences to Charleston, which saw a spike in visitor numbers and spending last year.

    By • June 5, 2025
  • A person walks with luggage in front of window. Through the window, a plane sits at the gate and another is in the air.
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    Travel sector ‘walks a tight rope’ as US hotel growth outlook downgraded: report

    CoStar and Tourism Economics lowered their 2025 and 2026 growth projections for RevPAR and other metrics, citing elevated macroeconomic concerns.

    By • June 3, 2025
  • CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott spoke at an NYU International Hospitality Investment Forum panel.
    Image attribution tooltip

    Matt Rickman/Questex

    Image attribution tooltip

    Hotel CEOs on the ‘human need’ for travel in the face of uncertainty

    CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott shared hospitality’s top growth opportunities at the NYU International Hospitality Investment Forum.

    By • June 3, 2025
  • A traveler pulls a suitcase through an Amtrak terminal.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    Summer 2025 travel preview: US travelers determined to hit the road — even if on a budget

    Though consumer confidence has dipped amid economic uncertainty, travelers are still planning trips and hotel stays this summer.

    By • May 22, 2025
  • Silhouettes of people walking through an airport terminal.
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    Hotels’ Q1 earnings: Tariff fears, RevPAR downgrades and more

    Most hotel players saw increased RevPAR in the quarter, but outlooks for the remainder of the year are hazy amid ongoing economic uncertainty.

    By • May 19, 2025
  • A person walks with luggage in front of window. Through the window, a plane sits at the gate and another is in the air.
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    US to lose $12.5B in international visitor spend in 2025: WTTC

    A lack of international traveler confidence, exacerbated by recent government actions, could result in a “staggering” loss of inbound travel, impacting hotels.

    By • May 16, 2025
  • City Express by Marriott Duluth in Georgia opened.
    Image attribution tooltip
    Courtesy of Marriott International
    Image attribution tooltip
    Q&A

    Why Marriott sees a ‘real opportunity’ with City Express midscale brand

    Global Development Officer, U.S. and Canada, Noah Silverman shares how Marriott is capitalizing on evolving franchisee demand with City Express, its first U.S. transient midscale offering.

    By • May 15, 2025
  • Travelers walk through an airport terminal that is displaying an American flag.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Tariff troubles? Hotel CEOs talk trade policy’s impact on industry.

    During Q1 earnings calls, CEOs from Marriott, Hilton, Hyatt and more shared concerns over weakening travel demand amid ongoing market volatility.

    By • May 13, 2025
  • A group of men and women sit around a pool at a resort.
    Image attribution tooltip
    Permission granted by ResortPass
    Image attribution tooltip
    Sponsored by ResortPass

    With travel down, locals drive new revenue

    Summertime is usually peak season in the hospitality industry, when hotels and resorts are booked.

    May 12, 2025
  • A sign for an Extended Stay America hotel.
    Image attribution tooltip
    Bruce Bennett via Getty Images
    Image attribution tooltip

    Extended Stay America, Grubhub partner for guest food delivery

    The partnership is the latest between a hotel company and a delivery provider as growing numbers of extended stay brands tap apps for in-room dining.

    By • May 9, 2025
  • Busy traffic in Downtown Los Angeles at dusk.
    Image attribution tooltip
    Yongyuan via Getty Images
    Image attribution tooltip
    Opinion

    How LA hoteliers can prepare for the global stage amid a complex operating environment

    Hotel employers, labor unions, city officials and industry associations will need to work together to ensure Los Angeles offers a world-class experience to visitors, writes attorney Lara Shortz.

    By Lara Shortz • May 8, 2025
  • The exterior of a Marriott hotel.
    Image attribution tooltip
    JHVEPhoto via Getty Images
    Image attribution tooltip

    Marriott touts development bright spot as it lowers 2025 RevPAR guidance

    Ongoing economic uncertainty led Marriott to downgrade its full-year RevPAR growth expectations, but CEO Anthony Capuano says owners are bullish on long-term hotel opportunities.

    By • May 6, 2025
  • A little league baseball player throws a pitch.
    Image attribution tooltip
    Neilson Barnard via Getty Images
    Image attribution tooltip

    How hoteliers can cater to sports tourists

    From professional games to youth competitions, sporting events are bringing rising numbers of tourists to hotels across markets.

    By • May 5, 2025
  • travel airlines
    Image attribution tooltip
    Cole Burston via Getty Images
    Image attribution tooltip

    Visa sees economic uncertainty starting to curb travel spending

    As consumers brace for the potential impacts of Trump’s tariffs, they’re cutting back on hotel stays and airline travel, Visa executives said.

    By Justin Bachman • May 2, 2025
  • Downtown New Orleans.
    Image attribution tooltip
    f11photo via Getty Images
    Image attribution tooltip

    Hotel RevPAR strong in Q1 despite economic fears: CBRE

    RevPAR grew 2.2% year on year in the first quarter, though hotel CEOs are bracing for potential headwinds.

    By • May 2, 2025
  • Hyatt Hotels opened its first Hyatt Studios extended stay hotel in Mobile, Alabama.
    Image attribution tooltip
    Courtesy of Hyatt Hotels
    Image attribution tooltip

    Hyatt forecasts slower RevPAR growth as booking behavior shifts

    Softening leisure demand led Hyatt to downgrade its 2025 RevPAR growth outlook, though development momentum remains strong, per CEO Mark Hoplamazian.

    By • May 1, 2025
  • An image of the Bellagio Las Vegas, now part of MGM Collection with Marriott Bonvoy.
    Image attribution tooltip
    Courtesy of Marriott International
    Image attribution tooltip

    MGM CEO optimistic despite Q1 tourist, revenue dips in Las Vegas

    The resort operator saw declined performance fundamentals year over year on tough comparisons to last year’s Vegas Super Bowl, but its Marriott collab continues to exceed expectations.

    By • May 1, 2025
  • A furnished apartment-style hotel room at Placemakr's pop-up hotel at The Byron in Washington, D.C.
    Image attribution tooltip
    Courtesy of Placemakr
    Image attribution tooltip

    Placemakr continues apartment-style accommodations push in Alabama

    Located within a luxury multifamily building, Placemakr Huntsville at Anthem House will cater to extended stay demand generated from its namesake city’s aerospace industry.

    By • April 23, 2025