Consumer Trends

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    Courtesy of The Society
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    Opinion

    How immersive brand identities power hotel design

    Branded environments will be even more critical in 2025, as travelers seek unique, one-of-a-kind moments.

    By Casey Scalf • Jan. 14, 2025
  • Actor Keegan-Michael Key pours a cocktail at a Cambria Hotels bar in a marketing campaign image for Choice Hotels International.
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    Courtesy of Choice Hotels International
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    Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign

    Actor Keegan-Michael Key returns for this year’s marketing push, which focuses on guest prioritization of experiences and aims to build brand loyalty, Noha Abdalla shares.

    By • Jan. 14, 2025
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    Kobus Louw via Getty Images
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    Top advice for hospitality industry leaders in 2025

    Execs across the hotel sector share tips on how to optimize loyalty, cater to changing traveler demand, attract and retain workers, and more.

    By • Jan. 9, 2025
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
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    Courtesy of Choice Hotels International
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    Choice Hotels forges ahead in upscale with Radisson upgrades

    The hotel company unveiled new logos for three Radisson brands and teased the food and beverage and amenity enhancements slated for the year ahead.

    By • Jan. 7, 2025
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    RichLegg via Getty Images
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    Deep Dive

    6 hospitality industry trends to watch in 2025

    Hotels will cater to multigenerational families, large groups, tech-savvy wellness travelers and cultural explorers as hotel investment and renovations ramp up.

    By , • Jan. 6, 2025
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    FG Trade via Getty Images
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    Travel loyalty program usage has stagnated since 2021: report

    Hotel loyalty programs, specifically, are worse at drawing repeat guests than airline loyalty programs, according to Morning Consult.

    By • Jan. 3, 2025
  • A sign at the L7 Chicago by Lotte hotel instructs guests that faucet water is filtered.
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    Permission granted by Christian Scillian, KLPR
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    Hotel Tech-in: The water filtration system reducing plastic waste

    The L7 Chicago by Lotte hotel fitted each guest room sink with a water filtration system to meet guest demand for wellness-focused and sustainable offerings.

    By • Dec. 19, 2024
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    Kevin Dietsch via Getty Images
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    Record number of travelers expected through year-end

    More than 119 million people will travel over the year-end holiday period, according to AAA, as Americans hit the road with higher trip budgets.

    By • Dec. 17, 2024
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    Courtesy of Marriott International
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    Marriott plots outdoor-centric collection anchored by new brand deals

    The hotel company acquired Postcard Cabins and signed a long-term agreement with Trailborn, following Hilton and Hyatt expanding in outdoor accommodations.

    By • Dec. 12, 2024
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    Spencer Platt via Getty Images
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    2024 second-highest year for Thanksgiving week hotel demand: STR

    Hotel RevPAR was up 4.2% this year surrounding the Thanksgiving holiday, and occupancy was also stronger than previously projected.

    By • Dec. 11, 2024
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    onurdongel via Getty Images
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    10 notable hospitality executive interviews from 2024

    Throughout the year, experts from IHG, Hyatt, Accor and more talked development, sustainability and travel trends, sharing what drove hotel industry growth throughout the year.

    By • Dec. 10, 2024
  • Travelers stand in line for a TSA checkpoint at the Miami International Airport on December 19, 2022 in Miami, Florida.
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    Joe Raedle via Getty Images
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    Hotel bookings up this Christmas, buoyed by international travel

    Travelers’ length of stay at U.S. hotels and booking lead time for Christmas week have also increased, according to new findings from SiteMinder.

    By • Dec. 10, 2024
  • Municipal Grand, the inaugural hotel for cocktail-forward lifestyle hotel brand Midnight Auteur, is slated to open in Savannah, Georgia, in 2025.
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    Courtesy of AAmp Studio
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    The cocktail-forward lifestyle hotel brand set to shake things up in 2025

    Midnight Auteur, from the founders of Death & Co. and Denver’s Ramble Hotel, will debut in Savannah, Georgia, featuring one key element: a bar as the focal point of its lobby.

    By • Dec. 3, 2024
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    Courtesy of Hilton
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    Higher-end chain scales a bright spot amid muted 2025 hotel growth: PwC

    ADR gains driven by the strength of upper-tier segments offer “a redeeming trend” for the industry, which will see muted demand growth next year.

    By • Nov. 26, 2024
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    TomasSereda via Getty Images
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    Global hotel transaction volume reaches $42B in Q3: JLL

    Strong group travel demand, impending debt maturity and other factors will catalyze hotel investment for the remainder of the year and beyond.

    By • Nov. 26, 2024
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    Kevin Dietsch via Getty Images
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    What hospitality providers can expect this holiday travel season

    Travelers plan to take more and longer trips this holiday season, though how they travel — and what they prioritize at hotels — is changing.

    By , • Nov. 25, 2024
  • Pink and purple flowers hang from the ceiling in a hotel lobby.
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    Courtesy of Cris Molina for IHG Hotels & Resorts
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    STR, Tourism Economics downgrade 2024 RevPAR growth outlook

    Based on current economic conditions, upper-tier hotels will continue to drive industry performance, but the changing presidential administration could alter 2025 growth patterns.

    By • Nov. 21, 2024
  • Children play in a lego castle in a brightly colored room.
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    Michael Loccisano via Getty Images
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    Kid-friendly hospitality could be a $175B opportunity for hotels

    Offering more amenities for children can boost hotel revenue and drive lifelong loyalty for urban luxury hotels, per Wanderland’s Kids Hospitality Report.

    By • Nov. 19, 2024
  • Luxury hotel brand Viceroy is undergoing a comprehensive rebranding across its portfolio, which includes Viceroy Chicago.
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    Courtesy of Viceroy
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    Viceroy rebrand focuses on storytelling through experiences

    The luxury hospitality brand is revamping its experiential offerings and growing its portfolio to new destinations.

    By • Nov. 14, 2024
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    stellalevi via Getty Images
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    US hotels saw ‘weaker than expected’ Q3 amid slow inbound travel recovery

    RevPAR was down in the third quarter, due in part to soft leisure travel and a slow return of international visitors, according to CBRE.

    By • Nov. 12, 2024
  • The wellness tourism sector is growing, with hotel guests wanting more wellness-oriented amenities like spas.
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    Ethan Miller via Getty Images
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    Global wellness market to reach $9T in 2028, bolstered by tourism

    Hotels are adding sleep and spa amenities to meet traveler demand as wellness tourism is slated to grow by more than 10% between 2023 and 2028, per Global Wellness Institute. 

    By • Nov. 11, 2024
  • Hospitality leaders shared the top trends driving growth across the industry at this year's Lodging Conference in Phoenix.
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    Jenna Walters/Hotel Dive
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    Top hospitality industry takeaways from 2024’s Lodging Conference

    At the annual event in Phoenix, hotel industry leaders shared the opportunities and challenges facing the sector and forecasted what will drive hospitality growth in 2025.

    By • Oct. 31, 2024
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    f11photo via Getty Images
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    Sports tourism big opportunity for Las Vegas growth: MGM CEO

    In the third quarter of 2024, MGM Resorts saw a revenue boost and record ADRs in the Vegas market, which Bill Hornbuckle calls a “major player in the sporting world.”

    By • Oct. 31, 2024
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    Retrieved from Four Seasons Resort Orlando at Walt Disney World on October 30, 2024
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    Hotel Tech-in: The massage robots joining luxury hotel spas

    Aescape is making massages more accessible, and scheduling more flexible, for wellness-minded travelers — even in properties with fully staffed spas.

    By • Oct. 30, 2024
  • A rendering of a new Graduate Hotels property
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    Permission granted by Hannah Corcoran, Representative for Graduate Hotels
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    Deep Dive

    Beyond school colors: How college-town hotel amenities draw guests

    As guest preferences change and higher education edges into an uncertain future, campus-adjacent hotels are getting creative to attract students, families and fans.

    By Brian Martucci • Oct. 28, 2024