Consumer Trends


  • The spa at W Scottsdale
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    Courtesy of MullenLowe
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    Hotel Tech-in: Marriott takes holistic wellness high-tech across luxury portfolio

    Massage robots, virtual reality meditation and red-light therapy are among the technology-driven wellness treatments the hotel company is offering.

    By Aug. 28, 2025
  • The Savannah, Georgia, skyline.
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    Michael Wright via Getty Images
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    Deep Dive

    Hospitality Market Spotlight: Savannah

    The Georgia city has long been a go-to vacation destination, but an uptick in business and group travel is contributing to its growing hotel scene.

    By Aug. 26, 2025
  • An exterior view of the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona.
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    Retrieved from Marriott International.
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    Hotel investment trends to watch in the second half of 2025

    Investors face hurdles from broader economic uncertainty and high interest rates, but luxury hotels and urban markets pose opportunities, per a JLL report.

    By Aug. 25, 2025
  • A crowd of travelers in a busy airport.
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    Brandon Bell via Getty Images
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    US hotel rates lower this Labor Day weekend

    Compared to last year’s holiday weekend, hotel prices are 11% cheaper, according to AAA booking data.

    By Aug. 25, 2025
  • A bird's eye view of a hotel lobby.
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    Maja Hitij via Getty Images
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    Top trends from the hotel industry’s Q2 2025 earnings

    Widespread U.S. RevPAR declines were reported, though some CEOs remained optimistic about luxury travel and group booking pace into next year.

    By Aug. 18, 2025
  • Travelers check into a hotel.
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    Anchiy via Getty Images
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    Hotel performance fell short of vacation rentals in Q2

    Hotels experienced RevPAR declines in all U.S. regions, while short-term rentals saw gains across most of the country, according to a Key Data report.

    By Michele Laufik • Aug. 15, 2025
  • A yoga instructor leading a yoga class
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    Shelby Soblick via Getty Images
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    Opinion

    Why hotels should adopt a local-first approach

    As international tourism numbers slump this year, hotel owners should aim to attract regional guests with dynamic technology and curated experiences.

    By Jamey King • Aug. 15, 2025
  • The exterior of Hotel Genevieve in Louisville, Kentucky.
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    Permission granted by Mountain Shore Properties
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    Q&A

    How a boutique hotel owner rebranded to Hyatt following Standard deal

    Hotel Genevieve in Louisville, Kentucky, ditched its Bunkhouse roots for JdV by Hyatt, gaining distribution and loyalty perks as Hyatt fine-tunes its lifestyle growth strategy.

    By Aug. 14, 2025
  • Travelers stand at an airport kiosk with an American flag overhanging.
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    Spencer Platt via Getty Images
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    Hotel CEOs weigh in on widespread US RevPAR declines

    Decreased government spending, a lack of international inbound travel and broader economic uncertainty had a noticeable impact on Q2 earnings results.

    By Aug. 13, 2025
  • TikTok Go
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    Retrieved from @amaya/TikTok on August 11, 2025
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    Column

    Sociable: TikTok launches simplified affiliate program for hotel promotions

    Called “TikTok Go,” the program lets creators tag their location to earn commissions.

    By Andrew Hutchinson • Aug. 13, 2025
  • Guests check in with the front desk in a hotel lobby
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    Hispanolistic via Getty via Getty Images
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    As hotel loyalty programs lose value, could AI come to the rescue?

    An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

    By Michele Laufik • Aug. 11, 2025
  • Silhouettes of people walking through an airport terminal.
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    Drew Angerer via Getty Images
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    US hotel growth forecast downgraded — again

    CoStar and Tourism Economics lowered growth outlooks for 2025 and 2026 demand, RevPAR and ADR amid “continued underperformance and elevated macroeconomic concerns.”

    By Aug. 11, 2025
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
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    Courtesy of Choice Hotels International
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    Choice Hotels regards international markets as US RevPAR softens

    On the heels of domestic RevPAR declines in Q2, CEO Patrick Pacious touts growth via an acquisition of the remaining interest of Choice Hotels Canada.

    By Aug. 6, 2025
  • The logo of a Marriott hotel
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    Brandon Bell/Getty Images via Getty Images
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    Marriott’s US RevPAR flat after Q2 booking, demand declines

    CEO Anthony Capuano attributed the stagnant year-over-year performance to weaker select service demand driven by reduced government and group travel.

    By Aug. 5, 2025
  • A traveler stands at a check-in kiosk with luggage in front of a sign that reads "JetBlue."
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    Scott Olson via Getty Images
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    Economic uncertainty ‘reshaping deal-making’ as travel and tourism M&A slows

    Subdued deal activity in the first half of 2025, amid an inbound international tourism slump in the U.S., will lead investors to adjust their strategies, per GlobalData’s lead analyst.

    By Aug. 4, 2025
  • A table with desks in a hotel lobby.
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    Courtesy of LK Architecture
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    Opinion

    How extended stay hotels can design for higher-end travelers

    Boutique and luxury hospitality is the new frontier for extended stay hotels, which are adapting to meet guest demand.

    By Lisa A. Haude • July 21, 2025
  • Grubhub food delivery bags on the counter at a coffee shop.
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham, Grubhub partner on food delivery to 6K hotels

    Through the collaboration, guests staying across Wyndham’s entire U.S. portfolio will have access to online ordering and added perks like free delivery.

    By July 18, 2025
  • A QR code is displayed on a guest room TV.
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    Courtesy of IHG Hotels & Resorts
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    Hotel room amenities, tech boost guest satisfaction: J.D. Power

    Despite record room rates, U.S. hotel guests across every segment feel they are getting a greater value for their stays, thanks in part to in-room features.

    By July 15, 2025
  • The lobby of Marriott's W Austin hotel in Austin, Texas.
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    Courtesy of Marriott International
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    Hospitality industry leaders’ top tips for navigating 2025

    In the first half of this year, pros shared advice on hotel safety, sustainability, design, customer experience and more.

    By July 14, 2025
  • Two children play with squirt guns at a hotel pool.
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    romrodinka via Getty Images
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    Opinion

    Why family-friendly services are a key differentiator for hotels

    Successfully targeting families can convert multiple generations of travelers into returning guests, creating long-term loyalty.

    By Ayana Rodriguez • July 7, 2025
  • Travelers wait in line at an airport check-in counter.
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    Mario Tama via Getty Images
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    A record 72M Americans projected to travel for July 4 holiday

    Domestic trips for the week of Independence Day are slated to rise 2.4% year on year, despite some economic headwinds.

    By June 30, 2025
  • An aerial view shows Walt Disney World Resort in Orlando, Florida.
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    Joe Raedle via Getty Images
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    Deep Dive

    Market Spotlight: Orlando

    Theme parks, corporate conferences and sporting events continue to drive tourists to the central Florida metro — and hotels are benefiting, pros from JLL, IHG and more shared.

    By June 30, 2025
  • A woman looks out of a hotel room window.
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    PixelsEffect via Getty Images
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    Consumers shift spending to brands with more value for the price: report

    Amid ongoing economic uncertainty, hotels that offer merely low prices could lose out to competitors that are perceived to have more value, per Deloitte.

    By June 27, 2025
  • The exterior of the Fairmont Dallas hotel.
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    krblokhin via Getty Images
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    Hospitality M&A stalled in H1 amid economic uncertainty: PwC

    Dealmakers are reassessing growth strategies in light of volatile capital markets, trade policy shifts and dampened consumer sentiment this year.

    By June 27, 2025
  • Fans in yellow and blue cheer on their team.
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    Courtesy of FIFA Media Hub
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    Hotel bookings for FIFA Club World Cup uneven across host cities: STR

    Geopolitical headwinds and later booking windows could be affecting hotels near the tournament, a precursor to next year’s World Cup.

    By June 23, 2025