Consumer Trends

  • The logo of a Marriott hotel
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    Brandon Bell/Getty Images via Getty Images
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    Marriott’s US RevPAR flat after Q2 booking, demand declines

    CEO Anthony Capuano attributed the stagnant year-over-year performance to weaker select service demand driven by reduced government and group travel.

    By • Aug. 5, 2025
  • A traveler stands at a check-in kiosk with luggage in front of a sign that reads "JetBlue."
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    Scott Olson via Getty Images
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    Economic uncertainty ‘reshaping deal-making’ as travel and tourism M&A slows

    Subdued deal activity the first half of 2025, amid an inbound international tourism slump in the U.S., will lead investors to adjust their strategies, per GlobalData’s lead analyst.

    By • Aug. 4, 2025
  • A table with desks in a hotel lobby.
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    Courtesy of LK Architecture
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    Opinion

    How extended stay hotels can design for higher-end travelers

    Boutique and luxury hospitality is the new frontier for extended stay hotels, which are adapting to meet guest demand.

    By Lisa A. Haude • July 21, 2025
  • Grubhub food delivery bags on the counter at a coffee shop.
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham, Grubhub partner on food delivery to 6K hotels

    Through the collaboration, guests staying across Wyndham’s entire U.S. portfolio will have access to online ordering and added perks like free delivery.

    By • July 18, 2025
  • A QR code is displayed on a guest room TV.
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    Courtesy of IHG Hotels & Resorts
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    Hotel room amenities, tech boost guest satisfaction: J.D. Power

    Despite record room rates, U.S. hotel guests across every segment feel they are getting a greater value for their stays, thanks in part to in-room features.

    By • July 15, 2025
  • The lobby of Marriott's W Austin hotel in Austin, Texas.
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    Courtesy of Marriott International
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    Hospitality industry leaders’ top tips for navigating 2025

    In the first half of this year, pros shared advice on hotel safety, sustainability, design, customer experience and more.

    By • July 14, 2025
  • Two children play with squirt guns at a hotel pool.
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    romrodinka via Getty Images
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    Opinion

    Why family-friendly services are a key differentiator for hotels

    Successfully targeting families can convert multiple generations of travelers into returning guests, creating long-term loyalty.

    By Ayana Rodriguez • July 7, 2025
  • Travelers wait in line at an airport check-in counter.
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    Mario Tama via Getty Images
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    A record 72M Americans projected to travel for July 4 holiday

    Domestic trips for the week of Independence Day are slated to rise 2.4% year on year, despite some economic headwinds.

    By • June 30, 2025
  • An aerial view shows Walt Disney World Resort in Orlando, Florida.
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    Joe Raedle via Getty Images
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    Deep Dive

    Market Spotlight: Orlando

    Theme parks, corporate conferences and sporting events continue to drive tourists to the central Florida metro — and hotels are benefiting, pros from JLL, IHG and more shared.

    By • June 30, 2025
  • A woman looks out of a hotel room window.
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    PixelsEffect via Getty Images
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    Consumers shift spending to brands with more value for the price: report

    Amid ongoing economic uncertainty, hotels that offer merely low prices could lose out to competitors that are perceived to have more value, per Deloitte.

    By • June 27, 2025
  • The exterior of the Fairmont Dallas hotel.
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    krblokhin via Getty Images
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    Hospitality M&A stalled in H1 amid economic uncertainty: PwC

    Dealmakers are reassessing growth strategies in light of volatile capital markets, trade policy shifts and dampened consumer sentiment this year.

    By • June 27, 2025
  • Fans in yellow and blue cheer on their team.
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    Courtesy of FIFA Media Hub
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    Hotel bookings for FIFA Club World Cup uneven across host cities: STR

    Geopolitical headwinds and later booking windows could be affecting hotels near the tournament, a precursor to next year’s World Cup.

    By • June 23, 2025
  • Choice Hotels Vice President Nandika Suri speaks during a Hotel Dive fireside chat on hotel loyalty.
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    Jenna Graber / Hotel Dive

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    How hotels can attract and retain loyalty members

    Choice Hotels’ Nandika Suri shared why experiences are important to today’s travelers and how brand partnerships can enhance a loyalty program’s value.

    By • June 23, 2025
  • A small lake surrounded by mountains
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    Cavan Images via Getty Images
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    International tourism slump hits Western US mountain destinations

    International bookings declined across the region last month, per new data from DestiMetrics, and July and August are “clearly underperforming.”

    By • June 18, 2025
  • My Place Hotels began franchising in 2014.
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    Courtesy of My Place Hotels
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    Q&A

    Loyalty lessons learned: Retiring hotel exec looks back on 40 years

    My Place Hotels VP of Brand Loyalty Irene Roberts shares how hotel loyalty programs and guest preferences evolved during her career and forecasts impactful trends in the space.

    By • June 16, 2025
  • The sign reads "howdy stranger yonder is Jackson Hole, last of the old west. On top of Teton Pass Wyoming
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    TenleyThompson via Getty Images
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    Castle Peak secures $315M to grow outdoors-focused Trailborn brand

    The investment firm closed its second real estate vehicle, slated to fund Trailborn’s expansion to top leisure destinations amid changing travel demand.

    By • June 13, 2025
  • A man stands at a bar checking out.
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    NoSystem images via Getty Images
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    How will hotel F&B fare against tariffs? CEOs weigh in.

    Food and beverage costs are slated to increase as dining and bar patron levels drop, experts, including the head of the National Restaurant Association, share.

    By • June 11, 2025
  • Four Seasons Resort and Private Residences Deer Valley is coming to Park City, Utah.
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    Courtesy of Four Seasons
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    Deep Dive

    Après ski appeal: Utah’s revamped Deer Valley draws top hotel brands

    Grand Hyatt, Canopy by Hilton, Four Seasons and more make up a diverse hotel ecosystem catering to more than just skiers at Deer Valley East Village near Park City.

    By • June 9, 2025
  • Four Seasons Hotel and Residences Charleston is coming to the South Carolina city.
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    Courtesy of Four Seasons
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    Four Seasons bets on burgeoning South Carolina leisure destination

    The luxury hospitality brand will bring a hotel and branded residences to Charleston, which saw a spike in visitor numbers and spending last year.

    By • June 5, 2025
  • A person walks with luggage in front of window. Through the window, a plane sits at the gate and another is in the air.
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    Mario Tama via Getty Images
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    Travel sector ‘walks a tight rope’ as US hotel growth outlook downgraded: report

    CoStar and Tourism Economics lowered their 2025 and 2026 growth projections for RevPAR and other metrics, citing elevated macroeconomic concerns.

    By • June 3, 2025
  • CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott spoke at an NYU International Hospitality Investment Forum panel.
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    Matt Rickman/Questex

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    Hotel CEOs on the ‘human need’ for travel in the face of uncertainty

    CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott shared hospitality’s top growth opportunities at the NYU International Hospitality Investment Forum.

    By • June 3, 2025
  • A traveler pulls a suitcase through an Amtrak terminal.
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    Spencer Platt via Getty Images
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    Summer 2025 travel preview: US travelers determined to hit the road — even if on a budget

    Though consumer confidence has dipped amid economic uncertainty, travelers are still planning trips and hotel stays this summer.

    By • May 22, 2025
  • Silhouettes of people walking through an airport terminal.
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    Drew Angerer via Getty Images
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    Hotels’ Q1 earnings: Tariff fears, RevPAR downgrades and more

    Most hotel players saw increased RevPAR in the quarter, but outlooks for the remainder of the year are hazy amid ongoing economic uncertainty.

    By • May 19, 2025
  • A person walks with luggage in front of window. Through the window, a plane sits at the gate and another is in the air.
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    Mario Tama via Getty Images
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    US to lose $12.5B in international visitor spend in 2025: WTTC

    A lack of international traveler confidence, exacerbated by recent government actions, could result in a “staggering” loss of inbound travel, impacting hotels.

    By • May 16, 2025
  • City Express by Marriott Duluth in Georgia opened.
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    Courtesy of Marriott International
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    Q&A

    Why Marriott sees a ‘real opportunity’ with City Express midscale brand

    Global Development Officer, U.S. and Canada, Noah Silverman shares how Marriott is capitalizing on evolving franchisee demand with City Express, its first U.S. transient midscale offering.

    By • May 15, 2025