Consumer Trends


  • A furnished apartment-style hotel room at Placemakr's pop-up hotel at The Byron in Washington, D.C.
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    Courtesy of Placemakr
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    Placemakr continues apartment-style accommodations push in Alabama

    Located within a luxury multifamily building, Placemakr Huntsville at Anthem House will cater to extended stay demand generated from its namesake city’s aerospace industry.

    By April 23, 2025
  • A guest checks in at a hotel.
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    Hispanolistic via Getty Images
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    Customer satisfaction at hotels dips: report

    Hilton led other lodging operators for guest satisfaction, followed by IHG Hotels & Resorts, Airbnb and Marriott International, per the American Customer Satisfaction Index.

    By April 23, 2025
  • A couple at a resort swimming pool taking a selfie.
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    Permission granted by Irene Carrete for ResortPass
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    Sponsored by ResortPass

    Luxury for the local – understand the day guest

    Hotels and resorts can create opportunities for guests to rest and recharge, just for the day. The profile of people who stay for only the day may surprise you.

    April 21, 2025
  • Hyatt Hotels opened its first Hyatt Studios extended stay hotel in Mobile, Alabama.
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    Courtesy of Hyatt Hotels
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    Q&A

    Hotel development to remain healthy despite economic woes: Hyatt exec

    Hyatt Head of Americas Development Dan Hansen shares why developers continue to be bullish on extended stay and how traveler demand for homelike accommodations is shifting.

    By April 18, 2025
  • Business travelers walk through hotel lobby carrying luggage.
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    Kobus Louw via Getty Images
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    Travel perks can spice up loyalty, but customers still seek financial benefits

    About half of consumers are extremely or very likely to use loyalty programs that offer travel options, according to an arrivia survey.

    By Bryan Wassel • April 18, 2025
  • President Donald Trump displays a chart showcasing coming tariff rates at the White House on April 2, 2025.
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    Chip Somodevilla via Getty Images
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    Trump’s tariffs pose threat to US economy — including hotel industry

    The president’s trade policy, per Deloitte, is slated to increase inflation and curb consumer purchasing power. This could have wider implications for hotels.

    By April 17, 2025
  • Gwyneth Paltrow sits on a hotel bed.
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    Courtesy of Marriott International
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    Marriott gets into bed with Gwyneth Paltrow for new sleep-focused campaign

    Westin Hotels & Resorts is partnering with the celeb’s lifestyle brand Goop on a video series to give hotel guests insights on sleep quality and overall wellness.

    By April 11, 2025
  • The shoreline of Lake George.
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    DenisTangneyJr via Getty Images
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    How Trump’s tariffs may impact hotels

    It’s too soon to know how greatly economic uncertainty will impact RevPAR, but experts worry about dampened tourism and decreased pricing power.

    By April 9, 2025
  • San Francisco Golden Gate
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    Jason Doiy / Getty Images via Getty Images
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    San Francisco hotel market poised for ‘robust recovery’: JLL

    Improved business fundamentals and travel demand are slated to drive RevPAR gains and hotel investment in the California market, per a new report.

    By April 9, 2025
  • Silhouettes of people walking through an airport terminal.
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    Drew Angerer via Getty Images
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    US travel spending off to slow start in 2025: BofA

    Bank of America card data reveals softer spending across travel categories, including lodging and airfare.

    By Michele Laufik • April 4, 2025
  • A tent with modern furniture inside.
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    Courtesy of Under Canvas
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    Under Canvas launches Outdoor Collection for ‘nature-based’ stays

    The outdoor-focused hospitality company, which partnered with Hyatt last year, debuts its new portfolio with two properties in Michigan and Montana.

    By April 4, 2025
  • An aerial view of high rises in Miami.
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    Art Wager via Getty Images
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    US hotel RevPAR to grow 2% in 2025: CBRE

    Urban locations are projected to see the strongest growth this year, assuming no disruptive public policy changes.

    By April 1, 2025
  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
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    Dan Kitwood via Getty Images
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    Accor’s Sofitel launches first TikTok marketing campaign

    With its “Sofitel Encounters” video series, the luxury brand joins other hotel players using the social media platform to connect with younger generations.

    By March 27, 2025
  • A guest room at Boston's Omni Parker House hotel.
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    Courtesy of Omni Parker House
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    Boston’s Omni Parker House to undergo multimillion-dollar renovation

    The project will revamp the historic hotel’s guest rooms, lobby and meetings and events space to keep up with modern traveler demand.

    By March 26, 2025
  • An aerial view of the pool complex at Grand Hyatt Scottsdale.
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    Courtesy of Hyatt Hotels
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    Hyatt creates wellness advisory board to enhance meetings offerings

    The Wellbeing Collective Advisory Board, consisting of leaders across various industries, aims to help the hotel company innovate its wellness experiences.

    By March 19, 2025
  • The exterior of Conrad Orlando as seen from across a lagoon.
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    Courtesy of Hilton
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    Consumers prioritize spring break travel amid rising hotel costs

    Americans will spend more on trips this season, traveling to domestic destinations over international hot spots, per Allianz Partners and AAA data.

    By March 12, 2025
  • The exterior of a Country Inn & Suites by Radisson hotel.
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    Courtesy of Choice Hotels International
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    Country Inn & Suites by Radisson performs ‘well above’ Choice Hotels’ initial goals

    The upper midscale brand experienced RevPAR growth and strong guest satisfaction ratings after adopting a new guest room design.

    By March 11, 2025
  • AutoCamp opened a boutique property near Sequoia National Park.
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    Courtesy of AutoCamp
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    AutoCamp opens boutique property by Sequoia National Park

    Offering glamping accommodations, the California site is bookable through Hilton channels as part of a partnership to offer hotel guests outdoor-focused stays.

    By March 10, 2025
  • A sign for the Extended Stay America hotel brand.
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    Bruce Bennett via Getty Images
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    Q&A

    Extended Stay America CEO talks top growth opportunities

    As the company celebrates 30 years, Greg Juceam shares how extended stay demand is shifting and where his company is plotting expansion.

    By March 10, 2025
  • The interior of a hotel room with a desk and bed.
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    Courtesy of Carson McQuillan, Mainland PR
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    Opinion

    How hotels are transforming design to match traveler needs

    From smart lighting systems to live-work spaces, hotel design is being reimagined to reflect how modern travelers actually use their rooms.

    By Alejandro Sardi • March 4, 2025
  • New York City skyline
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    StockByM via Getty Images
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    New York City, Nashville to open most hotel rooms in 2025

    Higher-tier segments will account for the most open rooms, though challenges could impact the hotel construction environment nationwide, per CoStar.

    By Feb. 12, 2025
  • People gather at a conference.
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    Edwin Tan via Getty Images
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    Meeting planners look to secondary markets to manage costs: report

    Hotels in these regions have the opportunity to win business by “finding a balance between high costs and delivering an amazing customer experience,” per Cendyn and ConferenceDirect.

    By Feb. 10, 2025
  • A person pushes a rolling suitcase through a busy airport.
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    Spencer Platt via Getty Images
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    Despite costs, travel still a ‘priority’ for Americans in 2025

    More consumers this year are feeling better about their financial situation and are embracing AI for travel planning, presenting upselling opportunities for hotels, according to Deloitte.

    By Feb. 7, 2025
  • The Kansas City Chiefs will face off against the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX.
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    JHVEPhoto via Getty Images
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    Super Bowl LIX set to boost New Orleans hotels

    The city’s hotels are bracing for roughly 100,000 visitors over Super Bowl weekend — tourism that is forecasted to drive ADR and RevPAR gains, though not as high as in years past.

    By Feb. 6, 2025
  • A blue bed in a hotel room.
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    Courtesy of SH Hotels & Resorts
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    Hotel industry forecast 2025: development, labor, F&B and more

    Leaders in the hospitality industry shared with Hotel Dive what trends will impact hotels this year, discussing changes in everything from the regulatory environment to traveler preferences.

    By , Jan. 31, 2025