Dive Brief:
- Omni Hotels & Resorts launched Omni Select Business, a program aimed at providing cost savings and otherwise elevating the business travel experience for small and midsize businesses across Omni’s U.S. and Canadian portfolio, the hotel company announced Thursday.
- With no setup fees or long-term commitments, Omni Select Business offers participating companies standard rate cuts, exclusive loyalty rewards and other perks, enabling “seamless, rewarding experiences from booking to check-out,” according to Omni.
- With the program, Omni joins a growing number of hotel players catering to SMBs, whose business fuels hospitality markets, according to Omni Chief Sales Officer Dan Surette. U.S. business travel, though, could be negatively impacted this year by tariffs and other recent government actions.
Dive Insight:
Omni Select Business offers SMBs “practical benefits that are meaningful and easy to access,” according to Surette.
Participating businesses can get 9% off standard rates as well as loyalty perks like welcome drinks, complimentary Wi-Fi and premium amenities across Omni’s U.S. and Canada portfolio, which spans more than 50 hotels and resorts, Omni detailed in a release.
With the program, Omni joins Marriott International, Hilton and Wyndham Hotels & Resorts offering special perks to attract and retain SMBs.
Last year, Marriott launched Business Access by Marriott Bonvoy, a program designed to ease travel management for SMBs. Hilton, likewise, debuted its Hilton for Business program, which offers loyalty benefits and portfolio-wide discounts for SMBs. And Wyndham expanded its Wyndham Business program with new rewards options.
SMBs account for the bulk of Hilton’s business travelers, specifically, vice president of global business travel sales, Christiane Cabot Bini, previously told Hotel Dive.
Omni’s Surette, meanwhile, said that SMBs are “the backbone of travel demand in many markets.”
Global business travel, though, is threatened by recent tariffs and other U.S. government actions. Nearly a third (29%) of global travel buyers in an April survey by the Global Business Travel Association reported that they expect business travel volume at their companies to decline in 2025.
Leisure travel could also be negatively affected by recent U.S. policy changes, experts shared with Hotel Dive earlier this month.
