Dive Brief:
- Hyatt Hotels opened Hyatt Regency Times Square, the upper-upscale brand’s first property in Manhattan, on Tuesday, the hotel company announced in a news release.
- Owned by Argent Ventures and managed by Highgate, the 795-key hotel debuted after a multimillion-dollar renovation of 1605 Broadway, the former site of a Crowne Plaza hotel. Paying homage to the surrounding neighborhood, the Hyatt Regency features modern design elements, including Broadway-influenced artwork, as well as a “Mamma Mia”-themed guest room ahead of the musical’s return to the theater district next month.
- The hotel joins more than 30 Hyatt hotels open in New York City. Hyatt has recently expanded its Regency brand with openings and renovations in top urban destinations across the country.
Dive Insight:
Hyatt Regency Times Square is intended to be a destination for both business and leisure travelers, with a new lobby designed for visitors to dine, work, socialize and relax, according to Hyatt.
Lucid, Highgate’s design and construction group, led the project’s development, while architecture firm Gensler oversaw design and construction execution alongside Hyatt.
The hotel’s design was inspired by the surrounding Broadway theater district, including a Greek isle-themed “Mamma Mia” room aimed at “providing an immersive experience for theater and film fans,” according to Hyatt. All of the hotel’s guest rooms, including the 969-square-foot penthouse suite, offer New York City views.
The Hyatt Regency also offers multiple dining concepts, including a lobby restaurant that transitions from a daytime cafe to an evening lounge and a grab-and-go market. Another lounge is set to open featuring cocktails and shareable plates. The hotel also has one of the largest hotel fitness centers in Manhattan, per the company.
The Times Square hotel joins Hyatt’s growing Regency portfolio, which spans urban and resort destinations worldwide. Last year, Hyatt wrapped a $150 million renovation on the company’s largest hotel, the 2,032-key Hyatt Regency Chicago. Meanwhile, two Hyatt Regency hotels opened in Houston in 2023.
Hyatt Regency Times Square joins more than 30 Hyatt-branded properties in New York City, including the 587-key Thompson Central Park Hotel located along Manhattan’s Billionaire’s row as well as the recently rebranded Hotel Seville NoMad.
A Destination by Hyatt hotel could also anchor The Avenir, a mixed-use entertainment complex proposed for Manhattan’s Far West Side, if the project succeeds in obtaining gaming rights, Hyatt announced last month. Hyatt’s Standard International brand also recently expanded in New York City with the opening of The Manner.
