Hyatt Hotels has added the former James NoMad Hotel to its Unbound Collection under the new name Hotel Seville NoMad, Hyatt announced Tuesday.
The newly rebranded hotel will undergo a property refresh that will restore the hotel to its “20th century grandeur,” adding a new lobby bar and amenities inspired by the historic building’s past.
The 348-room hotel — now managed by Hyatt — sits within a well-preserved beaux arts building originally constructed in 1903. The revamp will reimagine the property’s guest rooms with vintage-inspired furniture and textured materials set against gray and blue hues. Each room will feature artwork “inspired by iconic spaces across the globe,” Hyatt said.
The renovation will also refresh the hotel’s interiors and add “engaging” guest programming, Hyatt said. The new lobby bar, Il Bar, will be part of a new “residential-style” lobby layout. Il Bar debuted earlier this year, serving cocktails and small bites.
Hotel Seville NoMad will also feature flexible event spaces, including a ballroom and meeting rooms.
Hyatt is expanding its luxury pipeline, and the company has doubled its number of luxury rooms since 2017, CEO Mark Hoplamazian said on a fourth-quarter earnings call in February. Luxury properties also saw the highest RevPAR growth out of all of Hyatt’s segments in 2024, he added.
In New York City, in particular, luxury hotels significantly outperformed their lower-priced counterparts in the fourth quarter of 2024, according to PwC’s Manhattan Lodging Index.
New York City luxury properties saw RevPAR grow by 15.3% year on year in Q4, PwC found.
