Throughout 2024, Hotel Dive sat down with some of the top leaders in hospitality — from hotel company development heads and chief marketing officers to brand executives and CEOs. 

These experts shared some of the leading trends that drove the industry’s growth this year, including strong demand for extended stay hotels, travelers seeking more unique experiences and business travel’s continued recovery from its pandemic-era slump. 

During the year, leaders from My Place Hotels and Choice Hotels International shared that extended stay remains a desirable product type and a competitive space to grow. 

Experts from IHG Hotels & Resorts, Margaritaville, Hyatt’s Inclusive Collection and reservations platform Tock, meanwhile, highlighted the rapid expansion of the luxury and lifestyle hotel segment, noting that demand for experiential travel drove its evolution this year. And leaders from Hilton and Accor gave insights into sustainability and business travel. 

See below for more on the top hospitality trends of 2024 in a roundup of 10 of Hotel Dive’s most notable Q&As from the year.