Dive Brief:
- Hotel Alpenrock Breckenridge, part of Hilton’s Curio Collection, has opened in the Colorado ski destination of Breckenridge, hotel management company Sage Hospitality Group announced Monday in a release obtained by Hotel Dive.
- The 205-key hotel is steps from a chairlift taking skiers up Breckenridge’s Peak 9, and will offer year-round programming that “celebrates the outdoors,” according to Sage.
- Hotel Alpenrock Breckridge is the ski town’s first upscale lifestyle property, Sage said. A growing number of leisure travelers are prioritizing outdoor adventures, including skiing, according to Hilton’s 2025 trends report.
Dive Insight:
Hotel Alpenrock Breckridge features signature restaurant Edwin, cocktail speakeasy Canary and an expansive deck with mountain views, available to book for private events. It also features skier-friendly amenities such as a ski valet and gear storage, according to the release.
The property is the first Rocky Mountain destination in Sage’s portfolio.
“Hotel Alpenrock represents the future of elevated mountain hospitality,” said Sage President Daniel del Olmo in a statement. “This is a perfect addition to our portfolio as we continue to add exciting luxury and lifestyle hotels with the right partners in both established and emerging growth markets around the country.”
In September, Sage added an apartment-style lifestyle property in Savannah, Georgia, to its portfolio.
According to Hilton’s 2025 trends report, one in five travelers plans to seek outdoor adventures this coming year. Outside of its Curio Collection, Hilton has catered to outdoor-loving travelers with its AutoCamp partnership, which offers “glamping” experiences.
Meanwhile, Western mountain properties are seeing stronger bookings this autumn and winter, according to a report from DestiMetrics. As of September, the report found, a boost in winter bookings was helping to offset slightly lower ADRs, leading to a projected 1.4% increase in revenue for the season.
Last week, Hyatt expanded its Grand Hyatt brand to the Utah ski destination of Park City with the opening of Grand Hyatt Deer Valley.
