A St. Louis art hotel has joined Hilton’s Tapestry Collection as the hotel company expands in the competitive lifestyle segment.
Angad Arts Hotel St. Louis, known for its immersive art exhibits, was converted under the Hilton flag following upgrades to the hotel’s guest rooms and public spaces, according to a Friday release. The property is now available for booking through Hilton channels.
As part of the conversion, the 146-key hotel constructed a “sundry area,” offering local artisanal snacks and gifts in the lobby across from the revamped check-in area, which now includes a new desk and system that “lends a more immersive welcoming experience for guests,” per Hilton.
The property’s guest rooms, meanwhile, were updated with modern technology and wellness-focused bath products, the release detailed. And the hotel’s fitness center, relocated to the ground floor, added Peloton bikes, treadmills, free weights and rowers.
The hotel aims to “immerse guests into a creative and vibrant” environment via permanent installations and rotating art exhibits, including inside its in-house restaurant, Commonwealth. The property also features an art-themed rooftop bar.
The conversion comes as Hilton expands its “aspirational, design-led and experiential” lifestyle brands, Hilton President of Global Lifestyle Brands Kevin Osterhaus previously stated.
Hilton plans to double its lifestyle portfolio to 700 hotels within the next four years, the company announced in June. In addition to Tapestry Collection, Hilton’s lifestyle brands include Canopy, Curio Collection, Motto, Tempo, and the recently acquired Graduate and NoMad flags.
Last month, Hilton converted The Lum Hotel Los Angeles Stadium District under its Tapestry Collection. The conversion-friendly lifestyle brand has more than 150 open hotels across 20 countries and territories worldwide, Hilton CEO Chris Nassetta shared on a February earnings call.
Hilton is up against competitors Hyatt Hotels and IHG Hotels & Resorts in what one hospitality pro calls the “lifestyle wars” as the segment becomes increasingly desirable to travelers.
