Dive Brief:
- Bowie House, an Auberge Resorts Collection luxury hotel, opened Tuesday in Fort Worth, Texas, the hotel company announced.
- The 106-key hotel features several on-site dining concepts, a luxury day spa, 10,000 square feet of meetings and event space and experiential amenities like private dining, embroidery craft workshops and whiskey tastings. The property is surrounded by leisure attractions in the city, including The Modern Art Museum.
- The hotel caters to heightened travel demand in Fort Worth, which Auberge Resorts called an “exciting urban destination for discerning travelers from around the world.” The Dallas-Fort Worth metropolitan area has become a hotbed for both leisure and business travel following the pandemic and has in turn seen strong development activity.
Dive Insight:
Bowie House is the latest hotel to debut in the rapidly expanding Dallas-Fort Worth market, which saw heightened tourism and visitor spending in the last couple of years.
Both leisure and business travel to the area is strong, with travelers coming to the area to visit corporate offices or for group and conference events, the cities’ tourism bureaus previously told Hotel Dive.
In 2022, some 10.8 million travelers visited Fort Worth, with direct visitor spending increasing 25% year over year for the second consecutive year. That same year, tourism’s economic impact on the city exceeded $3 billion for the first time.
Bolstered by increased travel demand, the city is currently experiencing significant hotel development, Brian Nordahl, EVP and Texas region leader for the CBRE Hotels Institutional Group, previously told Hotel Dive. Its neighboring city, Dallas, has the largest U.S. hotel construction pipeline in the country, according to Lodging Econometrics.
Fort Worth specifically is seeing a push toward luxury and lifestyle offerings, Nordahl said. Along with Bowie House, he pointed to The Crescent Hotel, Fort Worth as a property set to “make a huge splash” upon opening.
Fort Worth is one of many markets seeing increased luxury and lifestyle development as the segment experiences continued growth.
