Dive Brief:
- Amir Mustafa was named CEO of B&B Hotels USA, European hotel company B&B Hotels announced Tuesday.
- Mustafa joins B&B Hotels from Aimbridge Hospitality, where he was senior vice president of operations. Prior to Aimbridge, Mustafa was an executive at Extended Stay America.
- B&B Hotels is rapidly expanding following the opening of its first U.S. hotel in Orlando, Florida, last year. Mustafa’s appointment will “promote and develop” the French company’s presence “across the Atlantic,” B&B Hotels Chairman Fabrice Collet said.
Dive Insight:
Mustafa succeeds Valerio Duchini, who has been appointed to the role of Western Europe CEO.
According to B&B, Mustafa’s “strategic vision, rigorous execution and a commitment to excellence” will be key to strengthening the brand’s development in the “rapidly expanding American market.”
Mustafa will also oversee renovations of the brand’s U.S. hotels.
“With over 25 years of experience in the hospitality industry, Amir Mustafa is renowned for his ability to promote operational excellence, optimize revenue, and ensure exemplary customer satisfaction,” said Collet.
Founded in Brest, France, B&B Hotels currently operates 887 hotels across 17 countries, and its portfolio has doubled in size since 2019. The company plans to grow its portfolio to 3,000 properties in the next decade, according to a February 2024 release.
Following the opening of its first U.S. property in Orlando last year, B&B Hotels has opened locations in Miami and Jacksonville, Florida.
B&B Hotels has been majority owned by Goldman Sachs since 2019. Between that time and 2022, the company claims it opened “more hotels than any other chain, anywhere,” according to its website.
Goldman Sachs, however, was reportedly considering a 3.5 billion-euro sale of the hotel chain last year, per Bloomberg.
